Winners & Shortlists

IF ONLY FOR A SECOND

Short List
TitleIF ONLY FOR A SECOND
BrandMIMI FOUNDATION
Product/ServiceCANCER SUPPORT AND WELLBEING CENTER
Category E01. SOCIAL VIDEO
Entrant Company LEO BURNETT FRANCE Paris, FRANCE
Advertising Agency LEO BURNETT FRANCE Paris, FRANCE
Credits
Name Company Position
Xavier Beauregard Leo Burnett France Creative Director
Stephane Gaubert Leo Burnett France Copywriter
Stephanie Thomasson Leo Burnett France Art Director
Vincent Dixon Free Lance Photographer
Cecile Balut Leo Burnett France Account Manager
Elise Ziri Leo Burnett France Account Manager
Elisabeth Boitte Prodigious Producer
Antoine Grujard Prodigious Agency Producer
Coban Beutelstetter Prodigious Director

Creative Execution

the film was posted on a youtube channel

Articles appeared in the press and national media by the tens of thousands (Le Monde, Le Figaro, Elle, Grazia, Libération…) and in the international press (The Guardian, Time, The Huffington Post, NBC, CNN, Het Niewsblad…). More than 15 millions views (Youtube, Dailymotion, Vimeo…). Tweets were sent every 2 minutes.

“You know what I miss the most ? being carefree” (Katy.A diagnosed with cancer) Here is the sentence that inspired the «if only for a second» project. 20 cancer patients were invited to a studio. Their hair and makeup were done but they could not watch the transformation. A photograph immortalized the moment they opened their eyes. The surprise allowed them to forget the disease, if only for a second.