| Title | THE MOST LOYAL BANNER |
| Brand | PEDIGREE FRANCE |
| Product/Service | ADOPTION DRIVE CAMPAIGN |
| Category |
D01. WEB BANNER |
|
Entrant Company
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Advertising Agency
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Media Agency
|
HAVAS MEDIA Puteaux, FRANCE
|
|
Production Company
|
OCEBO Lyon, FRANCE
|
Credits
| Julien Lemoine |
CLM BBDO |
Vice President Europe |
| Benjamin Marchal |
CLM BBDO |
Executive Creative Director |
| Olivier Lefebvre |
CLM BBDO |
Executive Creative Director |
| Nicolas Carlotti |
CLM BBDO |
Head Of Digital Production |
| Melanie Marchand |
CLM BBDO |
Account Director |
| Sylvain Peillon |
HAVAS |
Consulting Executive |
| Maxime Lahaye |
CLM BBDO |
Account Executive |
| Muriel Garilli |
CLM BBDO |
Digital Producer |
| Timothee Lemaitre |
CLM BBDO |
Copywriter |
| Clement Payen |
CLM BBDO |
Art Director |
| Patrick Goubet |
HAVAS |
Consulting Media |
| Pierre Da Rugna |
HAVAS |
Media Account Executive |
| Matthieu Elkaim |
CLM BBDO |
Executive Creative Director |
Creative Execution
We wanted to highlight the best quality of dogs : loyalty. With impactful visuals of dogs in different postures, we emotionally connect with dog lovers and encourage them to engage.
Secondly, in cluttered website pages full of other adverts, the banner clearly stands out. People cannot miss it which helps drive traffic to the page thus giving access to the shelters.
Finally, the design of the banner leverages the Pedigree branding elements and is highly consistent with Pedigree communications (yellow background, way of shooting dogs).
We were able to reach 230 000 visitors.
A clicking rate of 0.3% (above average on the market being 0.05%).
11 dogs have been adopted.
Pedigree is a very special brand, a true dog loving company with a clear purpose: make our world a better place for dogs.
In France, Pedigree has been partnering with the Association 30 millions d’Amis to promote the “Pedigree Adoption Drive” program, to help unlucky dogs get out of shelters and permanently adopted into loving homes by raising awareness and money on their behalf.
The objective of this campaign is to generate traffic to the Facebook Page “Pedigree Adoption Drive”, thus raising awareness on the “Pedigree Adoption Drive” program and encouraging people to adopt with an easy access to shelters.