Title	MOBILITY FOR A NEW GENERATION
Brand	DEUTSCHE BAHN VERTRIEB
Product/Service	QIXXIT
Category	H01. BRANDED TECH (ONLINE)
Entrant Company	CHEIL GERMANY Schwalbach, GERMANY
Advertising Agency	CHEIL GERMANY Schwalbach, GERMANY

Name	Company	Position
Dr. Clemens Lango	Cheil Germany Gmbh	Head Of User Design Experience
Sven Lohwasser	Cheil Germany Gmbh	Account Service Director
Roland Rudolf	Cheil Germany Gmbh	Chief Creative Officer
Lars Backes	Cheil Germany Gmbh	Head Of Digital Strategy
Ertekin Özcelik	Cheil Germany Gmbh	Senior Art Director
Sascha Kirpal	Cheil Germany Gmbh	Senior Conceptual Designer
Thomas Smuda	Cheil Germany Gmbh	Content Designer
Frank Neuhaus	Cheil Germany Gmbh	Client Service Director
Laura Müller	Cheil Germany Gmbh	Project Manager
Sung Chan Ra	Cheil Germany Gmbh	Regional Head
Volker Selle	Cheil Germany Gmbh	Chief Executive Officer
Kyung Mo Lee	Cheil Germany Gmbh	Chief Financial Officer

Creative Execution

Qixxit integrates all means of transport and connects them on one platform – train, bus, tram, subway, city train, long-distance bus, rental-car, taxi, car-sharing, bike-sharing, car, bike, footway and plane. Despite the broad functionality and immense amount of data to be presented the groundbreaking user interface of Qixxit enables everyone to compare connection alternatives at a glance and to book the preferred trip. En route the user is guided by the app, gets realtime information on progress, changes and delays. The innovative representational model is consistent across mobile, tablet and desktop. It allows superior usability and a delightful user experience.

Qixxit is a digital innovation which defines an absolute new product category. There is nothing comparable on the market. Right from the start Qixxit generated a stunning number of app downloads and received enthusiastic press coverage, feedback of users, portals and blogs. Deutsche Bahn positions itself as a progressive player in the world of today’s mobility. Sometimes the experience of a service has a stronger impact than a classic communicative campaign. So Qixxit is not only a digital product to make our lives easier – it is also a brand statement.

Mobility needs are changing. People have access to an increasing number of diverse means of transportation. Deutsche Bahn wants to be a first mover in empowering customers to handle the challenges arising with the options in modern mobility. The essence of mobility is being on the go. Choice between dozens of means of transport means complexity for users. People need a service that supports them in easily finding the best means of transport for their situative mobility need. It has to permanently accompany them. Qixxit is a mobile-centered service supporting users with their choice of means of transport never leaving them alone on the go is what makes it indispensable for them. Deutsche Bahn positions itself on the field of modern mobility. Our target audience are “Urban Executives” (cost-aware employees having to get to their destinations rapidly and on schedule) and “Urban Greenovators” (townspeople frequently choosing public means of transport).