Winners & Shortlists

GIFORMANCES

TitleGIFORMANCES
BrandKATONA JÓZSEF THEATRE
Product/ServiceKATONA JÓZSEF THEATRE
Category B04. TRAVEL, ENTERTAINMENT, LEISURE & RETAIL, INCLUDING E-COMMERCE AND RESTAURANTS
Entrant Company Y&R BUDAPEST, HUNGARY
Advertising Agency Y&R BUDAPEST, HUNGARY
Credits
Name Company Position
László Falvay Young/Rubicam Budapest Creative Director
Karolina Galácz Young/Rubicam Budapest Creative Group Head
László Polgár Young/Rubicam Budapest Art Director
Áron Hujber Young/Rubicam Budapest Art Director
Karolina Galácz Young/Rubicam Budapest Creative Group Head
Ádám Haris Young/Rubicam Budapest Developer
Dániel Somogyi Young/Rubicam Budapest Digital Producer
Péter László Young/Rubicam Budapest Agency Producer
Rita Horváth Young/Rubicam Budapest Account Executive
Rita Marosvölgyi Young/Rubicam Budapest Content Manager
Dávid Lukács Director Of Photography
Tamás Kovács Director Of Photography

Creative Execution

We created a set of emotion gifs only for them, starring the Theatre's most popular actors, who are celebrities in the country. People responded immediately and started using the gif set. The page received over 180,000,000 uniques visitors (in a country of 10 million people). In the second burst of the campaign, people could reqest gifs that were created for them especially, and posted back to them on Facebook, tagging the reqestor's name. This personalization added to the value of the gifs.

Every 5th person in the country was reached by the campaign. Over 180 K visitors in ONE WEEK. Prime time news the next day on the biggest news channel, RTL, and on every major news site.

To reconnect Katona József Theatre with a younger audience, we created a set of emotion gifs. Youngsters use emotion gifs to express their feelings or reactions online. Therefore, Katona József Theatre gave them a catalogue of emotion gifs, starring the company's most popular actors (who are also celebrities in the country). The gifs express feelings in a fun way, and are ready to be shared on any social platform. Every 5th person in the country was reached by the campaign.