THE GREATEST PENALTY KICK
| Title | THE GREATEST PENALTY KICK |
| Brand | ORANGE |
| Product/Service | TELECOMMUNICATIONS |
| Category |
H02. BRANDED TECH (OFFLINE) |
|
Entrant Company
|
SENIORHYPER Bucharest, ROMANIA
|
|
Advertising Agency
|
SENIORHYPER Bucharest, ROMANIA
|
|
Media Agency
|
INITIATIVE Bucharest, ROMANIA
|
Credits
| Vasile Alboiu |
SENIORHYPER |
Creative Director |
| Alin Marghidanu |
SENIORHYPER |
Group Creative Director |
| Miruna Dumitrescu |
SENIORHYPER |
Copywriter |
| Vlad Emandi |
SENIORHYPER |
Flash Designer |
| Madalina Barbu |
SENIORHYPER |
Senior Account Manager |
| Nicoleta Stnaciu |
SENIORHYPER |
Account Manager |
| Marina Encica |
SENIORHYPER |
Account Executive |
| Ionut Ciubotariu |
SENIORHYPER |
Director Of Opperations |
| Alexandru Hertog |
SENIORHYPER |
Project Manager |
| Catalin Ungureanu |
SENIORHYPER |
It Specialist |
| Stefan Zibilianu |
SENIORHYPER |
Php Developer |
| Emil Gheorghe |
SENIORHYPER |
Action Script Developer |
| Traian Onicel |
SENIORHYPER |
Senior Software Developer |
| Alina Griuanu |
Initiative Media |
Head Of Unit |
| Alexandru Miu |
Initiative Media |
Senior Ooh Manager |
| Mirela Bosoi |
Orange |
Head Of Brand/Communication |
| Flavia Cozma |
Orange |
Online Communication Specialist |
| Crina Tenovici |
Orange |
Head Of Data/B2b Communication |
| Dragoș Huian |
Orange |
Event Specialist |
| Anca Stancov |
Orange |
Head Of Media |
Creative Execution
For The Greatest Penalty Kick we combined digital technology, the 4G high speed internet and real football equipment.
We created a Kinect installation in one city and synchronized it with a soccer throwing robot in another one, 700 Km away. This way a player from the first city was shooting the ball and the goalkeeper in the other was instantly trying to save it. It was Mamaia vs. Bucharest. Real action, real time.
The Greatest Penalty Kick gathered more than 7000 ad hoc football players in the two participant cities, shooting over 3500 penalties. In the two weeks of activations, there were more than 25 000 viewers on the spot and, with 0 media budget, we got free exposure on TV and Radio of approx. 50 000 Euro.
In 2014 Orange launched 4G, the latest generation of mobile telecommunication technology.
Our task was to create an activation that proves that Orange 4G means instant internet access and ultra-fast data transfer. In a year when everybody was speaking about football and FIFA World Cup, we created an activation that changed the rules of the game. We invented “long-distance football”. From one city to another, with a real ball and real players. And Orange 4G ultra fast data transfer was no longer just a statement, but a fun and entertaining reality.