Winners & Shortlists

VIBRATION FREE WASHING

TitleVIBRATION FREE WASHING
BrandSAMSUNG ELECTRONICS AUSTRIA
Product/ServiceWASHING MACHINE
Category E01. SOCIAL VIDEO
Entrant Company TRAKTOR WIEN, AUSTRIA
Advertising Agency TRAKTOR WIEN, AUSTRIA
Production Company WARDA NETWORK Vienna, AUSTRIA
Credits
Name Company Position
Antonia Tritthart Traktor Werbeagentur Gmbh Ceo
Alexander Winsauer Traktor Werbeagentur Gmbh Creative Director
Alexander Winsauer Traktor Werbeagentur Gmbh Copywriter
Christian Gressel Traktor Werbeagentur Gmbh Art Director
Alexandra Hönig Traktor Werbeagentur Gmbh Account Executive
Florian Kegel Traktor Werbeagentur Gmbh Account Executive
Boicut BOICUT Illustrator
Eugen Prosquill Warda Network Director
Michael Weicker Warda Network Editor
Möwe MÖWE Music Artist

Creative Execution

We give them prove. The new Samsung washings machines run so smoothly that one can draw on it. The resulting video footage was spread as Branded Content and a on online video plattforms.

The younger tarhet audience was watching a one minute advertising video. It was shared and featured in many different magazines and on blogs.

How do we make a younger target audience care about the fact that the new generation of Samsung washing machines runs completely vibration free?