Winners & Shortlists

GERDA- BODY WORKING WIFI

TitleGERDA- BODY WORKING WIFI
BrandGERDA ERGÜL
Product/ServiceYOGA COURSES
Category A01. INTERFACE & NAVIGATION
Entrant Company CONCEPT Istanbul, TURKEY
Advertising Agency CONCEPT Istanbul, TURKEY
Production Company SUA DIGITAL ISTANBUL, TURKEY
Credits
Name Company Position
Kerem Ozkut CONCEPT Creative Director
Sedat Dundar CONCEPT Creative Group Head
Umut Dizdar CONCEPT Creative Group Head
Kadri Bayhaner CONCEPT Copywriter
Serkan Gultekin CONCEPT Art Director
Arda Gorgun CONCEPT Brand Group Director
Merve Eryelkovan CONCEPT Brand Director

Creative Execution

Most of Turkish professionals don't have the time for pilates or any other kind of sport activity. They always promise themselves they will start a gym or start running but delay it for other things like meetings. To show that there is always time for some body exercise, we decided to make them move their body in cafés at the center of the business center of Istanbul. To access internet, they had to move their body as password

The moving password gained a lot of attraction around the offices and Gerda's membership rose by %15.

Most of Turkish professionals don't have the time for pilates or any other kind of sport activity. They always promise themselves they will start a gym or start running but delay it for other things like meetings. To show that there is always time for some body exercise, we decided to make them move their body in cafés at the center of the business center of Istanbul. To access internet, they had to move their body as password