VIRAL STUPIDITY TURNED INTO ORGAN DONOR ADS
| Title | VIRAL STUPIDITY TURNED INTO ORGAN DONOR ADS |
| Brand | REBORN TO BE ALIVE |
| Product/Service | ORGAN DONATION FOUNDATION |
| Category |
F04. INNOVATIVE USE OF SOCIAL OR COMMUNITY |
|
Entrant Company
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
|
Advertising Agency
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
Credits
| Geoffrey Hantson |
Duval Guillaume NV |
Creative Director |
| Katrien Bottez |
Duval Guillaume Nv |
Creative Director |
| Cas Hamers |
Duval Guillaume Nv |
Copywriter |
| Ervin Ramrattan |
Duval Guillaume Nv |
Art Director |
| Elke Janssens |
Duval Guillaume NV |
Account Director |
| Jef Leysen |
Duval Guillaume Nv |
Account Manager |
| Sophie Jadoul |
Duval Guillaume Nv |
Digital Strategic Planner |
| Wim Sels |
Duval Guillaume Nv |
Dtp |
| Niko Caignie |
|
Photographer |
| Ilse Van Elsacker |
Studio Make Stuff |
Production |
| Bart Vermijlen |
Duval Guillaume Nv |
Executive Digital Producer |
| Gilles Vandenoostende |
Duval Guillaume Nv |
Creative Technologist |
| Lode Vochten |
Duval Guillaume Nv |
UX designer |
|
Digital Craftsmen |
Production Company |
Creative Execution
Excisting pictures turned into print ads.
Excisting filmed stupidity put to good use by making them online films
Crowd sourcing the idea by allowing anyone to turn stupidity into an organ donation ad.
The campaign quickly became a trending topic. The 'Rebornto be Alive' organization was overwhelmed with reactions and questions on the topic of '1 organ donor can save up to 8 lives'. And most important a clear increase of organ donators making the waiting list in Belgium shorter than ever.
Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. During the international ‘Organ donation week’ the Belgian non-profit organisation Reborn To Be Alive wanted to raise awareness about the fact that 1 organ donor can save up to 8 lives and activate people to sign up and become a donor.”
idea:
The internet is packed with people who risk their lives stupidly and post it online. Often this life-risking behavior turns into a viral hit. But what if we made good use of those viral ‘successes’? What if we used such viral stupidity and turned it into organ donor ads? Which is exactly what we did. We turned stupidity pictures into print ads. Stupidity films into commercials. We even crowd sourced the idea by allowing anyone to turn a viral stupidity into an organ donor ad via a ‘Reborn Meme Generator’.