| Title | GALAXY STORIES |
| Brand | SAMSUNG |
| Product/Service | SAMSUNG GALAXY S5 |
| Category |
I01. INTEGRATED MULTI-PLATFORM CAMPAIGN |
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Entrant Company
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SPINN ACTION MARKETING Stockholm, SWEDEN
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Advertising Agency
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SPINN ACTION MARKETING Stockholm, SWEDEN
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Advertising Agency 2
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ACTIONIST (DIGITAL) Stockholm, SWEDEN
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Media Agency
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STARCOM MEDIAVEST GROUP Stockholm, SWEDEN
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Production Company
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UNITED SCREENS Stockholm, SWEDEN
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Credits
| Claes Carnefeldt |
Spinn Action Marketing |
Client Service Director |
| Richard Wästberg |
Spinn Action Marketing |
Copywriter |
| Markel Ahlenius |
Spinn Action Marketing |
Art Director |
| Anne/Charlotte Lindau |
Spinn Action Marketing |
Production Mananger |
| Marie Thall |
Actionist |
Producer |
| Nicolin Lillhage |
United Screens |
Producer |
| Emelie Persson |
Starcom |
Digital Media Manager |
| Lee Warton |
Spinn Action Marketing |
Final Art |
Creative Execution
The competition site was the same in the four Nordic countries but in four languages. It was launched with advertising online and out of home. United Screens contracted some of their most popular Youtubers to promote the competition.
In addition to the online media we created an outdoor campaign in Stockholm were people could connect to the site directly with NFC-tags. This was the first time this was done in Sweden.
During the campaign period United Screens broadcasted a documentary on Swedish national TV, feeding the buzz even more.
The stories started to come in – in all kind of shapes. And with a considerable social media buzz.
Since this was a post launch campaign it is very hard to isolate the result concerning sales and brand for this campaign only.
However our target for entries were exeedend with more the 30%!
• 921 submitted entries, (target: 700)
• Visits site: 478.000
• Unique visits: 390.000
• Votes 3159
• Download via NFC/QR from outdoor 266
In the spring of 2014 Samsung launched the new flagship - the Galaxy S5 – and the communication was very much focused on its technical features.
Therefore a second wave of communication was initialized to deepen the relationship with both the Samsung brand and the product. The target group was narrowed down to the young and influential. We wanted to communicate among them, not to them. The solution was on YouTube.
In cooperation with production company United Screens we launched a competition: Galaxystories. The price was a professional You Tube-production at United Screens and a guarantee to get 1 million views on the winners new Youtube-channel. We also inspired contestants to share their submissions on Facebook, Twitter, Instagram and YouTube.