Winners & Shortlists

#FREEDOMOFTWEET

Short List
Title#FREEDOMOFTWEET
BrandREPORTERS WITHOUT BORDERS
Product/ServiceREPORTERS WITHOUT BORDERS
Category A08. USE OF MUSIC/SOUND DESIGN
Entrant Company PUBLICIS BRUSSELS, BELGIUM
Advertising Agency PUBLICIS BRUSSELS, BELGIUM
Production Company LUCKY FRAMES Edinburgh, UNITED KINGDOM
Credits
Name Company Position
Tom Berth/Geert De Rocker Publicis Brussels Creative Director
Marc Richard Vander Heyden Publicis Brussels Creative
Kermit Cota Publicis Brussels Creative
Kenzo Mayama Kramarz Graphic Designer
Fiona Amoroso Publicis Brussels Account Manager
Jonathan Wieme Publicis Brussels Digital Producer
Floris Adriaenssens Publicis Brussels Connection Planner
Arnaud Hemroulle Video Editor
Lucky Frames Sound Design
Lucky Frames Development
Gabriel Mladin Front End Development
Dmitry Yakubovich Bird Photographer
Chris Romeiks Bird Photographer

Creative Execution

#freedomoftweet will transform any tweet into a unique bird song. In collaboration with sound designers and ornithologists we analysed the songs of 3 birds: one from China, one from Iran and one from North Korea. Each character of the alphabet was then linked to a specific bird chirp. Here’s how it works: after writing a tweet, you choose one of the three birds to sing your tweet. Once crypted, you can listen to your unique tweet and share it on twitter. On freedomoftweet.org, you can decrypt the tweet in order to discover what the bird song was telling you.

Results will be sent by e-mail during the 2nd week of November and updated on www.fot-case.com

Tweet free as a bird. China, Iran and North Korea still deny their citizens the right to express themselves on twitter. That’s why Reporters Without Borders launched #freedomoftweet. A campaign to defend freedom of information on social media...using social media. They can try to silence humans... but they can’t stop birds from singing. “Let the birds sing your tweets”