Winners & Shortlists

SOCIALJACKING

TitleSOCIALJACKING
BrandCOMANSEGUR
Product/ServiceALARM
Category H01. BRANDED TECH (ONLINE)
Entrant Company BAR LISBON, PORTUGAL
Advertising Agency BAR LISBON, PORTUGAL
Credits
Name Company Position
Diogo Anahory Bar Lisbon Creative Director
José Bomtempo Bar Lisbon Creative Director
João Amaral Bar Lisbon Art Director
Carlos Gorjão Bar Lisbon Art Director
João Gomes De Almeida Bar Lisbon Copywriter
Nuno Moura Bar Lisbon Web Developer
Gonçalo Antunes BAR Lisbon Web Designer
Rita Bidarra BAR Lisbon Account Executive

Creative Execution

Comansegur, one of the market leaders in the field of alarms and security, saw an opportunity to become the first company in the world to offer protection, not only for goods and property, but also for personal social media pages. Thus, the SocialJacking Alarm was born: a Google Chrome extension which protects unwanted access to personal social media with an alarm similar to the one used for protecting property and by using a password.

- Comansegur made headlines around the world. - In just one week, 400 alarms were triggered. - Comansegur became the first company in the world to offer protection, not only for goods, but also for personal social media pages.

SocialJacking is a universal phenomenon by which someone gains access to another’s social media pages which have accidentally been left open and posts messages in their name. It is estimated that on Facebook alone, more than 130 million people have been affected by this trend.