Winners & Shortlists

SIGNSLATOR

Short List
TitleSIGNSLATOR
BrandANICOLS
Product/ServiceSPANISH SIGN LANGUAGE DEVELOPMENT ASSOCIATION
Category B08. FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
Entrant Company TBWA\ESPAÑA Madrid, SPAIN
Advertising Agency TBWA\ESPAÑA Madrid, SPAIN
Production Company TACO DE PERRO MADRID, SPAIN
Credits
Name Company Position
Juan Sanchez Tbwa España Chief Creative Officer
Guillermo Gines Tbwa España Chief Creative Officer
Urtzi Iñurrita TBWA Art Director
Inés Méndez TBWA ESPAÑA Copywriter
Irune Angulo TBWA ESPAÑA Producer
Salo Toledo TBWA ESPAÑA Producer
Mariluz Chamizo TBWA ESPAÑA Production Manager
Javier Burgueño TBWA ESPAÑA Digital Production Manager
Enrique Marín TBWA ESPAÑA Creative Programer
Noelia Meltzer TBWA ESPAÑA Digital Creative Director
Cristina Dávila Tbwa España Creative Director

Creative Execution

We shot 12, 000 video takes with a real interpreter, one per each word and then the developers had to program a linguistic engine to relate each sign video with its own word and apply it on signslator.com and the smartphone app.

Signslator was news in more than 300 online media. It was shared thousands of times on the social networks going viral on Twitter under its own hashtag. And what is more significant: Signslator is already been used in schools as a means of teaching the Spanish sign language.

ANICOLS is the association of Spanish sign language development and they wanted to make some noise about sign language. There are translators for every language in the world, even gujarati, however there aren’t sign language translators. That’s why we created SIGNSLATOR, the first Spanish sign language translator. A communication tool for both hearing and deaf people can communicate.