Winners & Shortlists

WORLD OF SWISS

TitleWORLD OF SWISS
BrandSWISS INTERNATIONAL AIR LINES
Product/ServiceINTERACTIVE BRAND PLATTFORM
Category A01. INTERFACE & NAVIGATION
Entrant Company HINDERLING VOLKART Zürich, SWITZERLAND
Advertising Agency HINDERLING VOLKART Zürich, SWITZERLAND
Production Company LAUSCHSICHT Zürich, SWITZERLAND
Credits
Name Company Position
Michael Hinderling Hinderling Volkart AG Creative Direction
Claudia Widmann Hinderling Volkart AG Consulting
Severin Klaus Hinderling Volkart AG Interaction Development
Michael Bischof Hinderling Volkart AG Technology/Development
Muriel Droz Hinderling Volkart AG Consulting/Project Manager/Producer
Sébastien Donzel Hinderling Volkart AG Consulting/Project Manager
Milo peter Hinderling Volkart AG Art Direction
Iwan Negro Hinderling Volkart AG Art Direction
Christoph Wieseke Hinderling Volkart AG Web Development
Dario Merz Hinderling Volkart AG Interaction Development
Tomasz Slawnikowski Hinderling Volkart AG Interaction Development
Kevin Blanc LAUSCHSICHT AG Director Director Script/Camera/Editing
Alain Renold LAUSCHSICHT AG Director Director Script/Camera/Editing
Michael Ricar Composer

Creative Execution

World of SWISS is an interactive brand experience platform that lives next to the booking-focused swiss.com website. By scrolling - the user flies through the world of SWISS. The journey starts in the alps, where they can pick a predefined themeroute or move up into the clouds and pick a topic that catches their attention. The fleet above the clouds let the user learn more about it. Each aircraft is linked to a live route network showing its current position. The map also shows information about every destination around the globe with direct links to the booking website swiss.com

World of SWISS went around the globe within seconds. Posts, tweets, comments and likes flooded the community. The booking of SWISS.com flights rised to an continuous average of +10 to 15% since the launch in April 2014.

How can we build a brand experience in the digital world? The goal was to epxerience the values of SWISS (Quality and love of detail, Swissness, closeness to our guests) in a new way and give a look behind the scenes.