| Title | TACO GAME |
| Brand | MENY |
| Product/Service | TACO |
| Category |
G01. BRANDED GAMES |
|
Entrant Company
|
KITCHEN LEO BURNETT Oslo, NORWAY
|
|
Advertising Agency
|
KITCHEN LEO BURNETT Oslo, NORWAY
|
|
Production Company
|
GOOD MORNING Oslo, NORWAY
|
Credits
| Kjetill Nybø |
Kitchen Leo Burnett |
Art Director |
| Anders Holm |
Kitchen Leo Burnett |
Copywriter |
| Therese Røkke |
Kitchen Leo Burnett |
Account Manager |
| Haakon Dahl |
Kitchen Leo Burnett |
Account Director |
| Fredrik Vallgren |
Good Morning |
Design |
| Johan Lindqvist |
Good Morning |
Developer |
| Karen Vaksdal Madsen |
Good Morning |
Producer |
| Øystein Vik |
Kitchen Leo Burnett |
Art Director |
| Hallvard Fjellbraathen |
Kitchen Leo Burnett |
Copywriter |
| Adam Gruner |
Kitchen Leo Burnett |
Motion Designer |
| Maj Britt Aagaard |
Kitchen Leo Burnett |
Food Responsible |
Creative Execution
Since the campaign was launched on tv we wanted to create a game that could be played on all platforms, also on second screens such as mobile and iPads. The game controls took advantage of the different platforms, such as finger gestures on iPads and motion control on mobile.
With a limited media budget we had to rely on the players to be a part of spreading the game. So we gave them the opportunity to brag about their competence (or incompetence) as a taco chef.
Results:
The Taco Game:
- 60.000+ played the game.
- Avg. time spent on the site: 3.06min
MENY:
- 50% increased sales in taco-related products during the campaign.
MENY is a norwegian supermarket that aims to be the best when it comes to quality, freshness and variety of food. Their main goal is to help norwegians eat better food.
in Norway, taco is the number 1 favorite choice of dinner, but this segment is dominated by ready-made kits, and cheap, low quality ingredients. MENY wanted to change the way norwegians eat taco, by focusing on what they are best at – fresh and varied ingredients. Together with some of Norway's top chefs we created a series of new taco recipes, but how could we get people to try these out? We created a platform for the audience to get hands-on with the recipes. We created «The Taco Game».
The target audience is predominately young adults with an interest for food and cooking, so we launched the campaign during the popular food show: Four Star Dinner.