Winners & Shortlists

SPAM SPAM SPAM - FREE TICKETS TO MONTY PYTHON

TitleSPAM SPAM SPAM - FREE TICKETS TO MONTY PYTHON
BrandMORTIERBRIGADE
Product/ServiceMORTIERBRIGADE
Category B07. BUSINESS PRODUCTS & SERVICES & CORPORATE INFORMATION
Entrant Company MORTIERBRIGADE Brussels, BELGIUM
Advertising Agency MORTIERBRIGADE Brussels, BELGIUM
Credits
Name Company Position
Jens Mortier/Joost Berends/Philippe De Ceuster Mortierbrigade Creative Director
Vincent D' Halluin Mortierbrigade Strategy
Stijn Jansen Mortierbrigade Creative
Bram Ceuppens Mortierbrigade Creative
Lore Meert Mortierbrigade Agency Producer
Tallita Ortiz De La Torre Mortierbrigade Strategic Planner
Wannes Vermeulen Mortierbrigade Creative Developer
Wietse De Ridder Mortierbrigade Creative Developer

Creative Execution

Here’s how the jolly ol’ fun worked: People willingly gave us their email address. During a three day period, we sent out a total of 220.633 spam emails. All of which shamelessly showcased the work we’ve made for our clients. The first to find the tickets in there somewhere could sod off to London!

In the end, the contest was featured on national radio, in newspapers and in trade press. We gave 4 happy Python fans the night of their lives. But more importantly, we conned more than 3000 people into looking through all of our and our clients’ work! Nobody expects the spam-ish inquisition!

July 2014 - One of the most anticipated live reunions in the world hits the O2 Arena in London… Monty Python Live: 10 stage shows by the notoriously ridiculous Pythons, all sold out in mere minutes… As we at mortierbrigade are masters at “obtaining online tickets” - nudge nudge, say no more - we got hold of a WHOPPING… *cough* 4 tickets! So in an act of complete selflessness we decided to give them away () to some “lucky” winners. The only thing they had to do was endure our favorite Python sketch… …in real life… by subscribing to 3 days of SPAM!