Winners & Shortlists

THE PEANUT EXPERIMENT

Bronze Eurobest

Case Film

Presentation Board

TitleTHE PEANUT EXPERIMENT
BrandRADIO 1
Product/ServiceRADIO 1 - THE WEEK OF EDUCATION
Category E01. SOCIAL VIDEO
Entrant Company MORTIERBRIGADE Brussels, BELGIUM
Advertising Agency MORTIERBRIGADE Brussels, BELGIUM
Media Agency VRT Brussels, BELGIUM
Production Company CAVIAR Brussels, BELGIUM
Credits
Name Company Position
Jens Mortier/Joost Berends/Philippe De Ceuster Mortierbrigade Creative Director
Sam Sisk/Els Lagrou/Karsten Dekkers Radio 1 Client
Vincent D' Halluin Mortierbrigade Strategy
Kwint De Meyer Mortierbrigade Creative
Willem De Wachter Mortierbrigade Creative
Charlotte Coddens Mortierbrigade Business Director
Nathalie Blomme Mortierbrigade Agency Producer
Audrey Dierckx Caviar Producer
Tom Willems Caviar Director
Vrt VRT Radio Production

Creative Execution

To do this, we created a challenge based on a scientific test for animals from the Max Planck Institute for Anthropology. Immediately the discussion took off. Even the Education Minister got involved. The campaign was widely spread.

With a daily reach of over 1.361.420 listerens, +220,000 shares, + 40,000,.000 people reached and + 10% Facebook fans within in one week ‘Radio 1 goes to school’ became one of the most discussed and most listened-to Radio 1 broadcasts ever. Or how one single peanut can induce a lot.

Right before the start of the new school year Radio 1 wanted to open the discussion about the quality of the Belgian education system.