Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
F01 ENGAGEMENT PLATFORM
THE BEATS PILLS
BEATS BY DR. DRE / PORTABLE WIRELESS SPEAKER
R/GA London UNITED KINGDOM
Bronze
ASSASSIN’S CREED: UNITY
UBISOFT / VIDEO GAME
SID LEE Paris FRANCE
GOOGLE WORLD CUP
GOOGLE / SEARCH BASED REAL TIME NEWSROOM
R/GA London UNITED KINGDOM
BARTINDER
PRIMUS / PILS
BOONDOGGLE Leuven BELGIUM
THE SOCIAL SHOPPING NETWORK
EBAY CORPORATE SERVICES / EBAY COLLECTIONS
ACHTUNG! Hamburg GERMANY
THE IKEA LIFE AT HOME REPORT
IKEA / IKEA
PRIME Stockholm SWEDEN
VOILA MA SUISSE
MAZDA (SUISSE) / CAR
JWT/FABRIKANT Zurich SWITZERLAND
ALL THINGS HAIR
UNILEVER / HAIR CATEGORY
RAZORFISH London UNITED KINGDOM
BOL.COM ONLINE SIGNING SESSION
BOL.COM / BOOKS
DDB BRUSSELS BELGIUM
ONE NOTE AGAINST CANCER
APREC / CHARITY
PUBLICIS CONSEIL Paris FRANCE
THE FADING NEWS
RADIKAL / NEWSPAPER
TBWA\ISTANBUL TURKEY
F02 RESPONSE/REAL-TIME ACTIVITY
THE OTHER HALF
THE OTHER HALF / A DIGITAL SHOWCASE OF CONTEMPORARY SWITZERLAND
CREATIVITAS REGINA SIT Geneva SWITZERLAND
#ALLIN OR NOTHING
ADIDAS / ADIDAS FOOTBALL
WE ARE SOCIAL London UNITED KINGDOM
McDONALD'S FRYFUTBOL
McDONALD´S / McDONALD´S
OMD INTERNATIONAL London UNITED KINGDOM
Short List
THE FIRST MANHUNT ON TWITTER
DISCOVERY CHANNEL / LONE TARGET
WINDSOR PARIS FRANCE
GOOGLE WORLD CUP
GOOGLE / SEARCH BASED REAL TIME NEWSROOM
R/GA London UNITED KINGDOM
HEINEKEN @WHERENEXT
HEINEKEN / SOCIAL LISTENING TOOL
R/GA London UNITED KINGDOM
Short List
A YEAR OF BAD HAIRDAY
P&G / PANTENE
ACW GREY TEL AVIV ISRAEL
BELGIUMIZEME
KBVB-URBSFA (ROYAL BELGIAN FOOTBALL ASSOCIATION) / NATIONAL FOOTBALL TEAM
BOONDOGGLE Leuven BELGIUM
#BENDGATE
NESTLÈ / KITKAT
JWT LONDON UNITED KINGDOM
Short List
FRIES FINAL
McCAIN GERMANY / MCCAIN POTATOE PRODUCTS
ACHTUNG! Hamburg GERMANY
ROCCO SIFFREDI'S VOW OF CHASTITY
RECKITT BENCKISER ITALIA / DUREX
HAVAS WORLDWIDE MILAN ITALY
#TWELFTAL
HEINEKEN NETHERLANDS / HEINEKEN
BOOMERANG CREATE Amsterdam THE NETHERLANDS
NEVER FORGET. TO VOTE.
THE SOCIAL DEMOCRATIC YOUTH ORGANISATION, SSU / FORMATION OF OPINION
EDELMAN DEPORTIVO Stockholm SWEDEN
BROTHERS REUNITED
GRUPA ZYWIEC / WARKA
THE DIGITALS Warsaw POLAND
LIKE ATTACK
ASSOCIATION AGAINST RIGHT-WING EXTREMISM / NON-PROFIT ORGANIZATION
JUNG von MATT Hamburg GERMANY
#GOODLUCKCARAMBAR
CARAMBAR - MONDELEZ INTERNATIONAL / CONFECTIONARY
FRED & FARID GROUP Paris FRANCE
DOMINO’S TINDER
DOMINO'S / DOMINO’S
IRIS WORLDWIDE London UNITED KINGDOM
COW MARATHON
BIO SUISSE / SWISS ORGANIC PRODUCERS ASSOCIATION
LEO BURNETT SCHWEIZ Zürich SWITZERLAND
NUMBERS
PORSCHE (CHINA) MOTORS / 911 TURBO
FRED & FARID GROUP Paris FRANCE
CATCH PINK IF YOU CAN
UNILEVER / ELIDOR
MANAJANS/JWT Istanbul TURKEY
END THE AWKWARD
SCOPE / BRAND
GREY LONDON UNITED KINGDOM
IS IT KAYT OR KOYT?
VODAFONE TURKEY / TELECOMMUNICATIONS
PLASENTA CONVERSATION AGENCY Istanbul TURKEY
THE FADING NEWS
RADIKAL / NEWSPAPER
TBWA\ISTANBUL TURKEY
THE UNFAPPENING
ARTBOX / ART AGENCY
RED URBAN Amsterdam THE NETHERLANDS
LAST COMMENT
BURGER KING / BURGER KING
BUZZMAN Paris FRANCE
DON'T GOOGLE IT
CEBAM / HEALTH SITE
DDB BRUSSELS BELGIUM
Short List
F03 USE OF CO-CREATION & USER GENERATED CONTENT
THE UNIVERSAL TYPEFACE
BIC DEUTSCHLAND / BIC CRISTAL BALLPOINT PEN
DDB GERMANY DÜSSELDORF GERMANY
Short List
LUPINE TRANSFORMERS PROJECT
LUPINE LIGHTING SYSTEMS / LUPINE PIKO
PIXELPARK Munich GERMANY
McDOS
McDONALD'S SWEDEN / MYBURGER COMPETITION
DDB STOCKHOLM SWEDEN
#LOVEJU, THE WORLD'S FIRST EVER SOCIAL MEDIA CHOREOGRAPHY
JUVENTUS FOOTBALL CLUB / JUVENTUS FOOTBALL CLUB
WE ARE SOCIAL Milan ITALY
KFC BUCKET
YUM! BRANDS / KFC BUCKET
HUNGRY BOYS Moscow RUSSIA
HP ZOOM ISTANBUL
HP / CONSUMER ELECTRONICS
EDELMAN TURKEY Istanbul TURKEY
THE SOCIAL SHOPPING NETWORK
EBAY CORPORATE SERVICES / EBAY COLLECTIONS
ACHTUNG! Hamburg GERMANY
VRS UP
SKODA UK / SKODA UK
AIS London UNITED KINGDOM
DEMOCREATIVITY
VISIT SWEDEN, BUSINESS SWEDEN AND SWEDISH INSTITUTE / SWEDEN AS A NATION
PRIME Stockholm SWEDEN
THE SPEEDING SELFIES
CITY OF ANTWERP / ANTI-SPEEDING CAMPAIGN
DUVAL GUILLAUME Antwerp BELGIUM
Bronze
#SPEAKMUSIC
PANASONIC DEUTSCHLAND / PANASONIC HIFI & AUDIO, HEAD & EARPHONES
PROXIMITY WORLDWIDE Hamburg GERMANY
BOOK IS NOW #BOOK.
BONNIER BOOKS FINLAND / KIRJA.FI WEBSITE
FRANTIC Helsinki FINLAND
IKEA HEJ
IKEA GERMANY / HOME INTERIOR SOLUTIONS & FURNITURE
RAZORFISH Frankfurt GERMANY