Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
F01 ENGAGEMENT PLATFORM
THE BEATS PILLS
BEATS BY DR. DRE / PORTABLE WIRELESS SPEAKER
R/GA London UNITED KINGDOM
Bronze
ONE NOTE AGAINST CANCER
APREC / CHARITY
PUBLICIS CONSEIL Paris FRANCE
THE IKEA LIFE AT HOME REPORT
IKEA / IKEA
PRIME Stockholm SWEDEN
BUILD WITH CHROME 2.0
GOOGLE & LEGO / GOOGLE CHROME & LEGO
NORTH KINGDOM Skelleftea SWEDEN
Bronze
VOILA MA SUISSE
MAZDA (SUISSE) / CAR
JWT/FABRIKANT Zurich SWITZERLAND
VIVA COMMUNICATION
VODAFONE / VODAFONE
JUNG von MATT Hamburg GERMANY
MASTURHATE
OSF - OPEN SOCIETY FOUNDATION / PUBLIC INTEREST
ISTROPOLITANA OGILVY Bratislava SLOVAK REPUBLIC
BOL.COM ONLINE SIGNING SESSION
BOL.COM / BOOKS
DDB BRUSSELS BELGIUM
I-REMEMBER
FONDATION POUR LA RECHERCHE MÉDICALE / MEDICAL RESEARCH
CLM BBDO Boulogne-Billancourt FRANCE
BARTINDER
PRIMUS / PILS
BOONDOGGLE Leuven BELGIUM
THE SOCIAL SHOPPING NETWORK
EBAY CORPORATE SERVICES / EBAY COLLECTIONS
ACHTUNG! Hamburg GERMANY
F02 RESPONSE/REAL-TIME ACTIVITY
THE FIRST MANHUNT ON TWITTER
DISCOVERY CHANNEL / LONE TARGET
WINDSOR PARIS FRANCE
#ALLIN OR NOTHING
ADIDAS / ADIDAS FOOTBALL
WE ARE SOCIAL London UNITED KINGDOM
BROTHERS REUNITED
GRUPA ZYWIEC / WARKA
THE DIGITALS Warsaw POLAND
THE FADING NEWS
RADIKAL / NEWSPAPER
TBWA\ISTANBUL TURKEY
THE UNFAPPENING
ARTBOX / ART AGENCY
RED URBAN Amsterdam THE NETHERLANDS
GOOGLE WORLD CUP
GOOGLE / SEARCH BASED REAL TIME NEWSROOM
R/GA London UNITED KINGDOM
HEINEKEN @WHERENEXT
HEINEKEN / SOCIAL LISTENING TOOL
R/GA London UNITED KINGDOM
Short List
IS IT KAYT OR KOYT?
VODAFONE TURKEY / TELECOMMUNICATIONS
PLASENTA CONVERSATION AGENCY Istanbul TURKEY
McDONALD'S FRYFUTBOL
McDONALD´S / McDONALD´S
OMD INTERNATIONAL London UNITED KINGDOM
Short List
CATCH PINK IF YOU CAN
UNILEVER / ELIDOR
MANAJANS/JWT Istanbul TURKEY
COW MARATHON
BIO SUISSE / SWISS ORGANIC PRODUCERS ASSOCIATION
LEO BURNETT SCHWEIZ Zürich SWITZERLAND
#BENDGATE
NESTLÈ / KITKAT
JWT LONDON UNITED KINGDOM
Short List
LIKE ATTACK
ASSOCIATION AGAINST RIGHT-WING EXTREMISM / NON-PROFIT ORGANIZATION
JUNG von MATT Hamburg GERMANY
DOMINO’S TINDER
DOMINO'S / DOMINO’S
IRIS WORLDWIDE London UNITED KINGDOM
ROCCO SIFFREDI'S VOW OF CHASTITY
RECKITT BENCKISER ITALIA / DUREX
HAVAS WORLDWIDE MILAN ITALY
END THE AWKWARD
SCOPE / BRAND
GREY LONDON UNITED KINGDOM
#GOODLUCKCARAMBAR
CARAMBAR - MONDELEZ INTERNATIONAL / CONFECTIONARY
FRED & FARID GROUP Paris FRANCE
NUMBERS
PORSCHE (CHINA) MOTORS / 911 TURBO
FRED & FARID GROUP Paris FRANCE
NEVER FORGET. TO VOTE.
THE SOCIAL DEMOCRATIC YOUTH ORGANISATION, SSU / FORMATION OF OPINION
EDELMAN DEPORTIVO Stockholm SWEDEN
DON'T GOOGLE IT
CEBAM / HEALTH SITE
DDB BRUSSELS BELGIUM
Short List
THE OTHER HALF
THE OTHER HALF / A DIGITAL SHOWCASE OF CONTEMPORARY SWITZERLAND
CREATIVITAS REGINA SIT Geneva SWITZERLAND
LAST COMMENT
BURGER KING / BURGER KING
BUZZMAN Paris FRANCE
BELGIUMIZEME
KBVB-URBSFA (ROYAL BELGIAN FOOTBALL ASSOCIATION) / NATIONAL FOOTBALL TEAM
BOONDOGGLE Leuven BELGIUM
#TWELFTAL
HEINEKEN NETHERLANDS / HEINEKEN
BOOMERANG CREATE Amsterdam THE NETHERLANDS
A YEAR OF BAD HAIRDAY
P&G / PANTENE
ACW GREY TEL AVIV ISRAEL
FRIES FINAL
McCAIN GERMANY / MCCAIN POTATOE PRODUCTS
ACHTUNG! Hamburg GERMANY
F03 USE OF CO-CREATION & USER GENERATED CONTENT
#LOVEJU, THE WORLD'S FIRST EVER SOCIAL MEDIA CHOREOGRAPHY
JUVENTUS FOOTBALL CLUB / JUVENTUS FOOTBALL CLUB
WE ARE SOCIAL Milan ITALY
SING THE CHANT
OPAP / NATIONAL TEAM SPONSORSHIP
THE NEWTONS LABORATORY Athens GREECE
ASSASSIN’S CREED: UNITY
UBISOFT / VIDEO GAME
SID LEE Paris FRANCE
Bronze
IKEA HEJ
IKEA GERMANY / HOME INTERIOR SOLUTIONS & FURNITURE
RAZORFISH Frankfurt GERMANY
ALL THINGS HAIR
UNILEVER / HAIR CATEGORY
RAZORFISH London UNITED KINGDOM
#SPEAKMUSIC
PANASONIC DEUTSCHLAND / PANASONIC HIFI & AUDIO, HEAD & EARPHONES
PROXIMITY WORLDWIDE Hamburg GERMANY
DEMOCREATIVITY
VISIT SWEDEN, BUSINESS SWEDEN AND SWEDISH INSTITUTE / SWEDEN AS A NATION
PRIME Stockholm SWEDEN
LUPINE TRANSFORMERS PROJECT
LUPINE LIGHTING SYSTEMS / LUPINE PIKO
PIXELPARK Munich GERMANY
VOILA MA SUISSE
MAZDA (SUISSE) / CAR
JWT/FABRIKANT Zurich SWITZERLAND
NIKE PLAY RUSSIAN
NIKE / NIKE
JSC INSTINCT Moscow RUSSIA
KFC BUCKET
YUM! BRANDS / KFC BUCKET
HUNGRY BOYS Moscow RUSSIA
BOOK IS NOW #BOOK.
BONNIER BOOKS FINLAND / KIRJA.FI WEBSITE
FRANTIC Helsinki FINLAND
HP ZOOM ISTANBUL
HP / CONSUMER ELECTRONICS
EDELMAN TURKEY Istanbul TURKEY