THE BODYSWITCH EXPERIMENT
| Title | THE BODYSWITCH EXPERIMENT |
| Brand | EUROPEAN SPEED-FIT |
| Product/Service | TEST-TRAINING |
| Category |
A01. USE OF SCREENS IN A MEDIA CAMPAIGN |
|
Entrant Company
|
BBDO BERLIN, GERMANY
|
|
Advertising Agency
|
BBDO BERLIN, GERMANY
|
|
Production Company
|
COBBLESTONE FILMPRODUCTION Berlin, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Germany Gmbh |
Chief Creative Officer |
| Jan Harbeck/David Mously |
BBDO Berlin Gmbh |
Creative Managing Directors |
| Max Millies/Marius Lohmann |
BBDO Berlin Gmbh |
Creative Directors |
| Bernd Claussen |
BBDO Berlin Gmbh |
Art Director |
| Nicolas Linde/David Missing |
BBDO Berlin Gmbh |
Copywriters/Script |
| Franzis Heusel |
BBDO Berlin Gmbh |
Managing Director |
| Maike Schröder |
BBDO Berlin Gmbh |
Group Account Director |
| Eleni Michailidou |
BBDO Berlin Gmbh |
Junior Account Manager |
| Alexander Geier |
BBDO Berlin Gmbh |
Agency Producer |
| Steffen Gentis |
BBDO Germany Gmbh |
Chief Production Officer |
| Juri Wiesner/Nora Hässner |
Cobblestone Filmproduktion Gmbh |
Producer |
|
Cobblestone Filmproduktion Gmbh |
Post Production |
| Egon Riedel |
|
Music/Sound Design |
|
Studio Funk Berlin |
Audio Production Company |
| Donald Arthur |
|
Voice Over |
| Sören Schaller |
|
Director |
| Casey Campbell |
|
Director Of Photography |
| Sebastian Stoffels |
|
Editor |
| Falk Gärtner |
|
Visual Effects |
| Jakob Ihde |
|
Colorist |
Results and Effectiveness
Our experiment became the center of attention in Berlin's flirt locations. Our test subjects experienced that a super body makes you super confident and Speed-Fit generated lots of trail-trainings. (+17% applications in the first quarter compared to 2013)
Creative Execution
By building a branded broadcasting booth and a video helmet we created a special promotion tool that was operational in different location, such as a laundromat, a pool and a nightclub. In addition to the live experience, we created a documentary-style internet film of the experiement, that was uploaded on Youtube, Vimeo and speed-fit.de to reach an even bigger audience.
Insights, Strategy and the Idea
Insight: There are a lot of health related reasons to get more exercise, but what really convinces young men is appealing to opposite sex.
Strategy: Let out-of-shape-guys experience how a perfect body boosts their chance to score with the ladies.
Idea: The Body Switch Experiment - the first sixpack test drive. In three typical flirt locations we set up a booth filled with cameras, microphones and broadcasting technology. From this booth test subjects could digitally “transplant” their faces onto the body of a perfectly trained model and chat-up women in real-life flirt situations.