Winners & Shortlists

THE FUTURE IS GREEN

TitleTHE FUTURE IS GREEN
Brand42 MASLAK
Product/ServiceRESIDENCES & OFFICES
Category A02. USE OF PRINT IN A MEDIA CAMPAIGN
Entrant Company ALICE BBDO Istanbul, TURKEY
Advertising Agency ALICE BBDO Istanbul, TURKEY
Media Agency OMD Istanbul, TURKEY
Credits
Name Company Position
Derya Tambay ALICE BBDO Creative Director
Cem Öztürk ALICE BBDO Creative Group Head
Ali Burak Erkan ALICE BBDO Creative Group Head
Özde Gırgırlar ALICE BBDO Account Executive
Aylin Acar ALICE BBDO Account Director

Results and Effectiveness

The calls received by the 42 MASLAK Sales Office increased significantly after the print ad was published and the team received appreciation on this communication by the people who saw and interact with the ad. The brand gained the image of creating environmental living and the gain of the Leed Platinum Certificate.

Creative Execution

The idea was generated by our agency team and the Media Agency supported to find the right magazine and organized the distribution areas to reach the bulls eye audience.

Insights, Strategy and the Idea

The objective of this special ad was to create awareness of the respectful approach towards the environment&its Leed Platinum Green Building Certificate. Our target audience was the adults who has their own business or working in high management levels. We knew that these working SES who have high income are missing a life in nature and also interested with the 'green' projects and products. We decided to produce a green organic print ad to draw the target audiences' attention.