TELECLUB PAY-TV, NO INTERRUPTIONS
| Title | TELECLUB PAY-TV, NO INTERRUPTIONS |
| Brand | TELECLUB |
| Product/Service | PAY TV |
| Category |
A03. USE OF OUTDOOR IN A MEDIA CAMPAIGN |
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Entrant Company
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Y&R GROUP SWITZERLAND Zürich, SWITZERLAND
|
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Advertising Agency
|
Y&R GROUP SWITZERLAND Zürich, SWITZERLAND
|
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Media Agency
|
APG/SGA Zurich, SWITZERLAND
|
Credits
| Markus Gut |
Y&R Group Switzerland |
Cco |
| Dominik Oberwiler |
Y&R Group Switzerland |
Ecd |
| Lukas Wietlisbach |
Y&R Group Switzerland |
Ad |
| Fabian Küchler |
Y&R Group Switzerland |
Copywriter |
| Tanja Birrer |
Y&R Group Switzerland |
Consulting |
Results and Effectiveness
As a result of the campaign, 10% more subscriptions were sold in a shrinking market.
Creative Execution
By having the surface of the space behind the poster on the poster itself, the ad space became seemingly invisible. By doing this we stopped the usual everyday ad interruption for thousands of people, and were able to let them focus on the key message: Teleclub - TV without interruptions.
Insights, Strategy and the Idea
The Swiss Pay-TV channel Teleclub offers movies, TV shows and live sport events all of them without the interruption of commercial breaks. We looked for a way to transfer the user experience of an uninterrupted TV programme to the street. The idea: Advertising without advertising.