Winners & Shortlists


Short List
Entrant Company CREUNA Oslo, NORWAY
Advertising Agency CREUNA Oslo, NORWAY
Production Company TV2 Oslo, NORWAY
Name Company Position
Pål Jespersen Creuna As Senior Art Director
Oskar Bringager Creuna As Senior Copywriter
Christian Wightwick Alfsen Creuna As Key Account Manager
Merete D. Land Creuna As Project Manager
Bjørn Endre Langeland Creuna As Graphic Designer
Jonas Fredin Creuna As Ux/Team
Jørn/Tore Sande Creuna As Ux/Team
Karianne Andersen Creuna As Ux/Team
Kent Robin Haugen Creuna As Ux/Team
Silje Storhaug Creuna AS Digital Project Manager
Øystein Eriksen Creuna As Digital Project Manager
Arne Hjeltnes Creuna As Tv/Host

Results and Effectiveness

“Fly with us” proved a massive success, and led to a mobilization of people, promoting their local communities and airports beyond imagination. By creating Norway´s largest archive of aerial film, Avinor and their stakeholders now have priceless content for years to come. Results: TV shows agg. 4.7 million viewers TV shows avg. 25 % share of audience. Highest rating: 34,4 % Website 1 million users / 430.000 unique Avg. time spent 25 minutes. Est. earned media USD 10 million Brand reputation improved by 34 points, the 3rd highest increase among Norwegian brands in 2014. (Source: Ipsos, TV2, Retriever)

Creative Execution

Avinor is a state owned company, so spending Norwegian tax money carefully was crucial. Traditional advertising could´ve lead to negative PR. Instead we launched a branded experience and formed a partnership with TV2, Norway´s largest commercial TV station. To build momentum prior to the takeoff, a wide range of national and regional medias were invited to a press conference, resulting in a broad coverage. TV2 promoted “Fly with us” through program previews, news features and interviews, encouraging people to explore the proposed route online and contribute with ideas and changes. Facebook was, at first, primarily used for organizing physical events. Later, sharing of user generated content recruited new fans and enriched the following TV shows. The take-off was broadcasted live on the TV2 news. For the next 3 weeks, aerial film was streamed on TV2 online and highlights were broadcasted during 15 daily TV shows (30 mins).

Insights, Strategy and the Idea

Norway is a long and rugged country. Yet, you’ll find vital communities everywhere – thanks to the 46 airports operated by Avinor. With a population of only 5 million, having many and remote airports raises the issue of centralization, due to high costs. Fewer airports would have a great negative impact on small regions and the future of Avinor. To continue today’s model, Avinor needs popular support. The problem is that few people are aware of the company, and take airport services for granted. The campaign was based on a fundamental insight: Norwegians love their nature and the freedom to live wherever they choose to. So, to raise the awareness of Avinor and prove the value of all the airports, we launched “Fly with us” – an aerial experience documenting Norway from above, from airport to airport.