Winners & Shortlists

MILLIMETRE-PERFECT PARKING

TitleMILLIMETRE-PERFECT PARKING
BrandVOLKSWAGEN
Product/ServiceVOLKSWAGEN PARK ASSIST
Category A02. USE OF PRINT IN A MEDIA CAMPAIGN
Entrant Company GRABARZ & PARTNER Hamburg, GERMANY
Advertising Agency GRABARZ & PARTNER Hamburg, GERMANY
Media Agency MEDIACOM Düsseldorf, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz/Partner/Hamburg Cco
Timm Weber Grabarz/Partner/Hamburg Group Head Creation
Christoph Stricker Grabarz/Partner/Hamburg Creative Director
Constantin Sossidi Grabarz/Partner/Hamburg Creative Director
Barbara Dirscherl Grabarz/Partner/Hamburg Art Director
Raphael Klawuhn Grabarz/Partner/Hamburg Copywriter
Martina Thalhammer Grabarz/Partner/Hamburg Account Supervisor
Indra Hohns Grabarz/Partner/Hamburg Art Buying
Melanie Marschefski Grabarz/Partner/Hamburg Image Editing
Alex Rank Photographer
Jan Stempfle Grabarz/Partner/Hamburg Graphic Designer
Katrin Redeker Grabarz/Partner/Hamburg Production
Holger Rohmig Grabarz/Partner/Hamburg Final Artwork
Lutz Kothe Volkswagen AG Advertiser Supervisor
Joern Hartig Volkswagen AG Advertiser Supervisor
Henning Teichmann Volkswagen AG Advertiser Supervisor

Results and Effectiveness

The ad itself was highly engaging and generated huge awareness among our target group. It has proven to be an effective tool to bring the effect of the new generation of Park Assist across to the target group.

Creative Execution

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Insights, Strategy and the Idea

The new generation of Park Assist from Volkswagen now works for much smaller parking spaces. We made this precision come to live by using a special multi page print ad.