Winners & Shortlists

MIWITTER (SCHMITTER)

Short List
TitleMIWITTER (SCHMITTER)
BrandCUMHURIYET GAZETESI
Product/ServiceNEWSPAPER
Category A02. USE OF PRINT IN A MEDIA CAMPAIGN
Entrant Company CONCEPT Istanbul, TURKEY
Advertising Agency CONCEPT Istanbul, TURKEY
Credits
Name Company Position
Kerem Ozkut CONCEPT Creative Director
Umut Dizdar CONCEPT Creative Group Head
Sedat Dundar CONCEPT Creative Group Head
Kadri Bayhaner CONCEPT Copywriter
Serkan Gultekin CONCEPT Art Director
Arda Gorgun CONCEPT Brand Group Director
Yasin Ozhan CONCEPT Brand Director

Results and Effectiveness

Thousands of people started to follow miwitter account immediately. Thousands of users shared the same hashtag and criticized the government's banning of both Twitter and YouTube.Dozens of web sites and blogs shared this action and it was covered by all of the national media. On the election day Cumhuriyet newspaper was published as Miwitter. Over 150,000 people read and a lot more of them shared this freedom cry before they were going to vote. After 3 days, Turkey lifted Twitter ban.

Creative Execution

Three days before the election Cumhuriyet newspaper presented Miwitter to help people raise their voices. A platform , which is created to collect tweets with #nobaninrepublic hashtag from Turkish users who could access to their account and to publish these tweets in Cumhuriyet front page.

Insights, Strategy and the Idea

Prime Minister Tayyip Erdogan declared a war against Twitter, Miwitter, a (mock word meaning 'whatever like twitter') at a campaign rally. 12 hours later Twitter was banned in Turkey. This ban came just before the local elections in Turkey on March 30. 10 million of Twitter users were silenced.