Winners & Shortlists

SABADO’S SEEDS COVER

TitleSABADO’S SEEDS COVER
BrandCOFINA
Product/ServiceSABADO MAGAZINE
Category A02. USE OF PRINT IN A MEDIA CAMPAIGN
Entrant Company MSTF PARTNERS Lisbon, PORTUGAL
Advertising Agency MSTF PARTNERS Lisbon, PORTUGAL
Credits
Name Company Position
Susana Sequeira/Lourenço Thomaz MSTF Partners Executive Creative Director
Tomás Froes MSTF Partners Account Director
Duarte Azevedo MSTF Partners Account Executive
Sara Couto/Patricia Mariano MSTF Partners Copywriter
Daniel Palma/Vasco Thomaz/Duarte Cardoso Pinto MSTF Partners Art Director
Tomás Froes MSTF Partners Planner
Franciso Magaçhães/Duarte Lemos/Martim Lemos Mstf Partners Producer

Results and Effectiveness

Besides the buzz generated around this edition and the hundred of pictures that arrived at Sábado’s offices’s, the seeds grew and flourished, this special issue sold 30% above average.

Creative Execution

We developed a special issue, a cover made with wild flower seed paper and invited readers and challenged every school to plant this edition on the 21st of March, and share their pictures and videos. To communicate this edition we also developed a special outdoor. A Sábado magazine planted in real earth in the middle on Lisbon.

Insights, Strategy and the Idea

Sábado, the most sold newsmagazine in Portugal, celebrated 10 years of existence in 2014. To celebrate its anniversary we were asked to develop one, original and surprising, idea per month. In March, we decided to acknowledge the past and reinforce Sábados’ role in the future, whilst also celebrating the start of spring and global tree day.