| Title | GRILLBOARD |
| Brand | RESTA MANAGEMENT |
| Product/Service | DOUBLE GRILL & BAR |
| Category |
A03. USE OF OUTDOOR IN A MEDIA CAMPAIGN |
|
Entrant Company
|
VOSKHOD Yekaterinburg, RUSSIA
|
|
Advertising Agency
|
VOSKHOD Yekaterinburg, RUSSIA
|
Credits
| Andrey Gubaydullin |
Voskhod |
Creative Director |
| Evgeny Primachenko |
Voskhod |
Copywriter |
| Andrey Chernyi |
Voskhod |
Copywriter |
| Vladislav Derevyannikh |
Voskhod |
Art Director |
| Dmitry Maslakov |
Voskhod |
Art Director |
| Evgeniya Surovtseva |
Voskhod |
Designer |
Results and Effectiveness
More than 100 media channels reported the news about the flaming ad.
The eyes of the whole city turned to one billboard.
The following week, it became incredibly tough to book tables at Double Grill & Bar.
Now it’s one of the most visited steakhouses in the city.
One grillboard, medium rare.
One job, well done.
Creative Execution
Double Grill & Bar presents
The Grillboard.
For a week we heated up the city’s interest with a giant picture
of raw meat.Then one night we fired up the billboard and grilled our steak. Literally.
Insights, Strategy and the Idea
Yekaterinburg, Russia
A city that loves a good steak.
In a highly competitive market of steakhouses, we needed to advertise yet another.
And all we had was one billboard.