DEUTSCHE BANK PROMOTING OTHER BANKS
| Title | DEUTSCHE BANK PROMOTING OTHER BANKS |
| Brand | DEUTSCHE BANK |
| Product/Service | DEUTSCHE BANK INVESTMENTS |
| Category |
A03. USE OF OUTDOOR IN A MEDIA CAMPAIGN |
|
Entrant Company
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Advertising Agency
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Media Agency
|
MEC BELGIUM Brussels, BELGIUM
|
Credits
| Jens Mortier/Joost Berends/Philippe De Ceuster |
Mortierbrigade |
Creative Director |
| Vincent D' Halluin |
Mortierbrigade |
Strategy |
| Kwint De Meyer |
Mortierbrigade |
Creative |
| Willem De Wachter |
Mortierbrigade |
Creative |
| Evert Vermeire |
Mortierbrigade |
Agency Producer |
| Emilie Kino |
Mortierbrigade |
Agency Producer |
| Nathalie Blomme |
Mortierbrigade |
Agency Producer |
| Sophie Bayeul |
Mortierbrigade |
Desktop Publishing |
Results and Effectiveness
The results
• Earned media: articles on the campaign in main Belgian newspapers.
• Own media: 300% more visits to their investment landing page on deutschebank.be during the campaign.
• Own media: Highest CTR ever from homepage to campaign page.
Creative Execution
Deutsche Bank promotes the funds of its competitors with posters at every Belgian Deutsche Bank office in the typical graphic style and colors of the competitors. No better way to show their transparency and open architecture.
Insights, Strategy and the Idea
Deutsche Bank is the only major bank in Belgium that not only sells its own funds, but also the funds of over 20 other partners, including the ones of their competitors. Why? To give their clients the best offer on the market, so the benefit is for the client.
Challenge:
Create awareness about Deutsche Bank being a pioneer in investments and the only major bank with a transparent and personal way of working.