Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Media Placement Location Award
A01 USE OF SCREENS IN A MEDIA CAMPAIGN
THE BODYSWITCH EXPERIMENT
EUROPEAN SPEED-FIT / TEST-TRAINING
BBDO BERLIN GERMANY
THE WORLD'S FIRST ALL LEGO AD BREAK
WARNER BROS. / ENTERTAINMENT
PHD MEDIA London UNITED KINGDOM PHD
London
PHD MEDIA
London
PHD DRUM
London
UNITED KINGDOM
Grand Prix
FRUIT MATCH
McDONALD'S SWEDEN / McDONALD'S SMOOTHIES
DDB STOCKHOLM SWEDEN OMD
Stockholm
SWEDEN
DAY & NIGHT
E-PLUS MOBILFUNK / BASE
INITIATIVE MEDIA Hamburg GERMANY INITIATIVE MEDIA
Hamburg
INITIATIVE MEDIA
Hamburg
GERMANY
THE SNITCHING MOMENT
LUDWIG SCHOKOLADE & CO. / SCHOGETTEN
INITIATIVE MEDIA Hamburg GERMANY INITIATIVE MEDIA
Hamburg
INITIATIVE MEDIA
Hamburg
GERMANY
BILD LIVE-BOARDS
BILD / NEWSPAPER
JUNG von MATT Stuttgart GERMANY
SLURP!
THE COCA-COLA COMPANY / COCA-COLA
SAATCHI & SAATCHI Copenhagen DENMARK
GOOGLE OUTSIDE
GOOGLE UK / LOCATION BASED DIGITAL BILLBOARDS
R/GA London UNITED KINGDOM MANNING GOTTLIEB OMD
London
UNITED KINGDOM
XBOX GLITCH
MICROSOFT / XBOX ONE
UM INTERNATIONAL London UNITED KINGDOM UM INTERNATIONAL
London
UNITED KINGDOM
THE 24 HOUR AD BREAK
DNB / BANK/24 HOURS CUSTOMER SERVICE
TRY/APT/POL Oslo NORWAY VIZEUM
Oslo
NORWAY
Bronze
THE RGB NEWS
ANTENA 1 / OBSERVATOR
GEOMETRY GLOBAL Bucharest ROMANIA
Gold
LOADING
KPN / BASE
DUVAL GUILLAUME Antwerp BELGIUM CARAT
Brussels
BELGIUM
THE PALE COMPLEXION EXAMINATION
NORWEGIAN AIRLINES / SUN & SEA DESTINATIONS
KITCHEN LEO BURNETT Oslo NORWAY VIZEUM
Oslo
NORWAY
TOO YOUNG FOR THE MOVIE. OLD ENOUGH FOR MARRIAGE.
PLAN INTERNATIONAL / CHILDREN'S DEVELOPMENT ORGANISATION
DUVAL GUILLAUME Antwerp BELGIUM INITIATIVE MEDIA
Hoeilaart
BELGIUM
RS6 HOLOPHONIC EXPERIENCE
AUDI FRANCE / AUDI
FRED & FARID GROUP Paris FRANCE
CATCH PINK IF YOU CAN
UNILEVER / ELIDOR
MANAJANS/JWT Istanbul TURKEY MINDSHARE
Istanbul
TURKEY
Bronze
EUROPE IS JUST NEXT DOOR
SNCF / TRANSPORT
TBWA\PARIS FRANCE ZENITHOPTIMEDIA
Paris
FRANCE
LEARN A FOREIGN LANGUAGE USING SUBTITLES
BVN / BVN
MORTIERBRIGADE Brussels BELGIUM VRT
Brussels
BELGIUM
A02 USE OF PRINT IN A MEDIA CAMPAIGN
CHRONICLES OF THREATS
OSCE REPRESENTATIVE ON FREEDOM OF THE MEDIA / FREEDOM OF MEDIA
SAATCHI & SAATCHI Belgrade SERBIA
Silver
THE FUTURE IS GREEN
42 MASLAK / RESIDENCES & OFFICES
ALICE BBDO Istanbul TURKEY OMD
Istanbul
TURKEY
FIRST MAGAZINE CREATED ENTIRELY ON A SMARTPHONE
SAMSUNG ELECTRONICS TURKEY / GALAXY NOTE 3
STARCOM MEDIAVEST GROUP Istanbul TURKEY STARCOM MEDIAVEST GROUP
Istanbul
STARCOM MEDIAVEST GROUP
Istanbul
TURKEY
4 MM - AN EXTRAORDINARY PRODUCT DEMONSTRATION
LG / LG OLED-TV
M&C SAATCHI STOCKHOLM SWEDEN
THE TOP-OF-MIND-WORD PUZZLE
STADAVITA / EUNOVA
INITIATIVE MEDIA Hamburg GERMANY INITIATIVE MEDIA
Hamburg
INITIATIVE MEDIA
Hamburg
GERMANY
L'EQUIPE OF OUR DREAMS
L'EQUIPE / L'EQUIPE
DDB PARIS FRANCE
RETURN AFTER READING
MAD MAGAZIN - PANINI VERLAGS / MAD MAGAZINE
SERVICEPLAN Munich GERMANY MEDIAPLUS
Munich
GERMANY
MILLIMETRE-PERFECT PARKING
VOLKSWAGEN / VOLKSWAGEN PARK ASSIST
GRABARZ & PARTNER Hamburg GERMANY MEDIACOM
Düsseldorf
GERMANY
MIWITTER (SCHMITTER)
CUMHURIYET GAZETESI / NEWSPAPER
CONCEPT Istanbul TURKEY
Short List
SABADO’S SEEDS COVER
COFINA / SABADO MAGAZINE
MSTF PARTNERS Lisbon PORTUGAL
ALZHEIMER'S NEWS EDITORS
NATIONAL NEUROLOGICAL INSTITUTE / AWARENESS CAMPAIGN
PUBLICIS SKOPJE MACEDONIA ZENITHOPTIMEDIA
Skopje
MACEDONIA
Bronze
A03 USE OF OUTDOOR IN A MEDIA CAMPAIGN
FRONT ROW
GOOGLE / GOOGLE+
ADAM&EVEDDB London UNITED KINGDOM
THE LEGENDARY POSTERS
HEINEKEN / HEINEKEN
STARCOM MEDIAVEST GROUP Amsterdam THE NETHERLANDS STARCOM MEDIAVEST GROUP
Amsterdam
THE NETHERLANDS
GIVE WARMTH
CARITAS / CARITAS
DDB GROUP GERMANY Berlin GERMANY
CAN CURRENCY
McDONALD'S / McDONALD´S
DDB STOCKHOLM SWEDEN CLEAR CHANNEL
Stockholm
SWEDEN
GOOGLE OUTSIDE
GOOGLE / SERVICE
OMD INTERNATIONAL London UNITED KINGDOM OMD INTERNATIONAL
London
OMD INTERNATIONAL
London
UNITED KINGDOM
PEPSI MAX - UNBELIEVABLE
PEPSICO / PEPSI MAX
OMD INTERNATIONAL London UNITED KINGDOM OMD INTERNATIONAL
London
OMD INTERNATIONAL
London
UNITED KINGDOM
Silver
TELECLUB PAY-TV, NO INTERRUPTIONS
TELECLUB / PAY TV
Y&R GROUP SWITZERLAND Zürich SWITZERLAND APG/SGA
Zurich
SWITZERLAND
EL AROMA DE CACAOLAT
CACAOLAT / CACAOLAT
ARENA Barcelona SPAIN
THE MOVING WALL
BMW / BMW X4
SERVICEPLAN Munich GERMANY MEDIAPLUS
Munich
GERMANY
THE IKEA RGB BILLBOARD
IKEA / IKEA
THJNK Hamburg GERMANY
CONTREX PARIS CITY GUIDE
NESTLÉ WATERS FRANCE / CONTREX
MARCEL Paris FRANCE ZENITHOPTIMEDIA
Paris
FRANCE
AUTOMATIC BRAKING BILLBOARD
VOLVO / AUTOMATIC BRAKING SYSTEM
BBDO BELGIUM Brussels BELGIUM
WRAPPING PAPER
THE COCA-COLA COMPANY / COCA-COLA
DUVAL GUILLAUME Antwerp BELGIUM CLEAR CHANNEL BELGIUM
Brussels
BELGIUM
Short List
BLOWING IN THE WIND
APOTEK HJÄRTAT / APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN STARCOM MEDIAVEST GROUP
Stockholm
SWEDEN
Silver
MOSCOW — KIEV / KIEV — MOSCOW
S7 AIRLINES / S7 AIRLINES
GOOD Moscow RUSSIA CARAT
Moscow
RUSSIA
A HAIR-RAISING MESSAGE
BARNCANCERFONDEN / NON PROFIT-ORGANIZATION
GARBERGS Stockholm SWEDEN
Silver
SEE ONE. WANT ONE.
McDONALD'S / McDONALD´S
LEO BURNETT LONDON UNITED KINGDOM OMD
London
UNITED KINGDOM
GRILLBOARD
RESTA MANAGEMENT / DOUBLE GRILL & BAR
VOSKHOD Yekaterinburg RUSSIA
OH, DEER!
AUDI / AUDI PRE SENSE
THJNK Hamburg GERMANY
DEUTSCHE BANK PROMOTING OTHER BANKS
DEUTSCHE BANK / DEUTSCHE BANK INVESTMENTS
MORTIERBRIGADE Brussels BELGIUM MEC BELGIUM
Brussels
BELGIUM
NETFLIX GIF
NETFLIX / NETFLIX, SVOD
OGILVY FRANCE Paris FRANCE MEC
Paris
FRANCE