Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Media Placement Location Award
A01 USE OF SCREENS IN A MEDIA CAMPAIGN
THE WORLD'S FIRST ALL LEGO AD BREAK
WARNER BROS.
ENTERTAINMENT
PHD MEDIA London UNITED KINGDOM PHD
London
PHD MEDIA
London
PHD DRUM
London
UNITED KINGDOM
Grand Prix
CATCH PINK IF YOU CAN
UNILEVER
ELIDOR
MANAJANS/JWT Istanbul TURKEY MINDSHARE
Istanbul
TURKEY
Bronze
THE 24 HOUR AD BREAK
DNB
BANK/24 HOURS CUSTOMER SERVICE
TRY/APT/POL Oslo NORWAY VIZEUM
Oslo
NORWAY
Bronze
THE RGB NEWS
ANTENA 1
OBSERVATOR
GEOMETRY GLOBAL Bucharest ROMANIA
Gold
A02 USE OF PRINT IN A MEDIA CAMPAIGN
ALZHEIMER'S NEWS EDITORS
NATIONAL NEUROLOGICAL INSTITUTE
AWARENESS CAMPAIGN
PUBLICIS SKOPJE MACEDONIA ZENITHOPTIMEDIA
Skopje
MACEDONIA
Bronze
CHRONICLES OF THREATS
OSCE REPRESENTATIVE ON FREEDOM OF THE MEDIA
FREEDOM OF MEDIA
SAATCHI & SAATCHI Belgrade SERBIA
Silver
MIWITTER (SCHMITTER)
CUMHURIYET GAZETESI
NEWSPAPER
CONCEPT Istanbul TURKEY
Short List
A03 USE OF OUTDOOR IN A MEDIA CAMPAIGN
PEPSI MAX - UNBELIEVABLE
PEPSICO
PEPSI MAX
OMD INTERNATIONAL London UNITED KINGDOM OMD INTERNATIONAL
London
OMD INTERNATIONAL
London
UNITED KINGDOM
Silver
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN STARCOM MEDIAVEST GROUP
Stockholm
SWEDEN
Silver
WRAPPING PAPER
THE COCA-COLA COMPANY
COCA-COLA
DUVAL GUILLAUME Antwerp BELGIUM CLEAR CHANNEL BELGIUM
Brussels
BELGIUM
Short List
A HAIR-RAISING MESSAGE
BARNCANCERFONDEN
NON PROFIT-ORGANIZATION
GARBERGS Stockholm SWEDEN
Silver
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS
KOLLE REBBE Hamburg GERMANY
Silver
A04 USE OF AMBIENT MEDIA: SMALL SCALE
WATCH YOUR (GL)ASS
TIME-OUT
RAPE-DRUG AWARENESS WEEK
ZENITHOPTIMEDIA Ramat Gan ISRAEL ZENITHOPTIMEDIA
Ramat Gan
ZENITHOPTIMEDIA
Ramat Gan
ISRAEL
Bronze
RETURN TO SANTA
COCA-COLA GERMANY
COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
Short List
SPOT 4 SALE
DEPAUL UK
HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Bronze
A05 USE OF AMBIENT MEDIA: LARGE SCALE
DEPARTURE BOARD
AMNESTY INTERNATIONAL
HELP GET THEM HOME
LEO BURNETT LONDON UNITED KINGDOM JC DECAUX - MEDIA SERVICES
London
UNITED KINGDOM
Short List
FLASHBACK
BERLIN TOURISMUS & KONGRESS
THE VISITBERLIN MUSEUM PASS
BBDO BERLIN GERMANY
Bronze
RENOVATED BILLBOARDS
OBI & CO. DEUTSCHLAND
DIY STORE
JUNG von MATT Hamburg GERMANY
Short List
MANNEQUINS
PRO INFIRMIS
PRO INFIRMIS
JUNG von MATT/LIMMAT Zürich SWITZERLAND
Short List
A06 USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING
THE S5 PULSE CHALLENGE
SWISSCOM (SCHWEIZ)
TELECOMMUNICATION
HEIMAT Berlin GERMANY MEDIASCHNEIDER
Zürich
SWITZERLAND
Short List
UNCENSORED ARTICLES MADE IN CHINA
HUMO MAGAZINE
HUMO MAGAZINE
MORTIERBRIGADE Brussels BELGIUM DE VIJVER MEDIA
Vilvoorde
BELGIUM
Short List
THE PEANUT EXPERIMENT
RADIO 1
RADIO 1 - THE WEEK OF EDUCATION
MORTIERBRIGADE Brussels BELGIUM VRT
Brussels
BELGIUM
Short List
FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Bronze
THE LONGEST HANDSHAKE
TANGO NETWORK
RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
TWIGA Moscow RUSSIA
Short List
TROJAN MAILING
DHL
POSTAL DELIVERY
JUNG von MATT Stuttgart GERMANY
Silver
WENT TOO FAST. GONE TOO SOON.
BELGIAN ROAD SAFETY INSTITUTE - IBSR/BIVV
ROAD SAFETY
20SOMETHING Brussels BELGIUM
Bronze
FLY WITH US
AVINOR
STATE OWNED AIRPORT OPERATOR
CREUNA Oslo NORWAY
Short List
SLURP!
THE COCA-COLA COMPANY
COCA-COLA
SAATCHI & SAATCHI Copenhagen DENMARK
Short List
D ROSE JUMP ROSE
ADIDAS
ADIDAS 3.5 BASKETBALL SHOES
TBWA\LONDON UNITED KINGDOM
Short List
A07 USE OF SOCIAL IN A MEDIA CAMPAIGN
#LIKEAGIRL
P&G
ALWAYS
LEO BURNETT LONDON UNITED KINGDOM STARCOM MEDIAVEST GROUP
Chicago
USA
Short List
TRAVEL YOUR TWEET INTERESTING
EXPEDIA
EXPEDIA
OGILVY & MATHER LONDON UNITED KINGDOM PHD
London
UNITED KINGDOM
Bronze
#SHARETHESOFA
HEINEKEN
HEINEKEN
STARCOM MEDIAVEST GROUP Amsterdam THE NETHERLANDS STARCOM MEDIAVEST GROUP
Amsterdam
THE NETHERLANDS
Silver
DEAD MAN TWEETING
ALS FOUNDATION NETHERLANDS
ALS FOUNDATION
PUBLICIS Amsterdam THE NETHERLANDS STARCOM MEDIAVEST GROUP
Amsterdam
THE NETHERLANDS
Bronze
GHITA, THE SOCIAL SHEPHERD
VODAFONE ROMANIA
TELECOM
McCANN ERICKSON ROMANIA Bucharest ROMANIA UM ROMANIA
Bucharest
ROMANIA
Silver
LIKE ATTACK
ASSOCIATION AGAINST RIGHT-WING EXTREMISM
NON-PROFIT ORGANIZATION
JUNG von MATT Hamburg GERMANY
Bronze
ONE NOTE AGAINST CANCER
APREC
CHARITY
PUBLICIS CONSEIL Paris FRANCE
Short List
A08 USE OF MOBILE DEVICES IN A MEDIA CAMPAIGN
CATCH PINK IF YOU CAN
UNILEVER
ELIDOR
MANAJANS/JWT Istanbul TURKEY MINDSHARE
Istanbul
TURKEY
Bronze
PAY PER LAUGH
TEATRENEU
PAY PER LAUGH
THE CYRANOS McCANN Barcelona SPAIN
Gold
A09 USE OF OTHER DIGITAL PLATFORMS IN A MEDIA CAMPAIGN
YOUR WORLD
INTEL
TECH HARDWARE
OMD INTERNATIONAL London UNITED KINGDOM OMD INTERNATIONAL
London
OMD INTERNATIONAL
London
UNITED KINGDOM
Short List
SUPERGEIL
EDEKA ZENTRALE & CO.
FOOD RETAILER
JUNG von MATT Hamburg GERMANY GFMO OMD
Hamburg
GERMANY
Short List
REAL LIFE POWERED BY STREET VIEW
ALLIANZ
ALL PRODUCTS
FIGHTING FISH Clichy FRANCE
Bronze
THE FADING NEWS
RADIKAL
NEWSPAPER
TBWA\ISTANBUL TURKEY
Short List
DON'T GOOGLE IT
CEBAM
HEALTH SITE
DDB BRUSSELS BELGIUM
Silver
TRANSAVIA EBAY
TRANSAVIA.COM
AIRLINE COMPANY
LES GAULOIS Puteaux FRANCE
Silver
B01 FAST MOVING CONSUMER GOODS
#LIKEAGIRL
P&G
ALWAYS
LEO BURNETT LONDON UNITED KINGDOM STARCOM MEDIAVEST GROUP
Chicago
USA
Silver
SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS
HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM ROCKET
London
UNITED KINGDOM
Silver
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN STARCOM MEDIAVEST GROUP
Stockholm
SWEDEN
Short List
B03 OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS)
SHOWROOM AT HOME
IKEA
IKEA
McCANN COPENHAGEN DENMARK
Silver
B04 TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)
DESTINATION UNKNOWN
RUTER
PUBLIC TRANSPORTATION COMPANY
McCANN OSLO NORWAY STARCOM
Oslo
NORWAY
Bronze
SUPERGEIL
EDEKA ZENTRALE & CO.
FOOD RETAILER
JUNG von MATT Hamburg GERMANY GFMO OMD
Hamburg
GERMANY
Gold
BOSSE'S MILK
LIDL DISCOUNT SUPERMARKETS
SUPERMARKET
INGO Stockholm SWEDEN
Gold
PAY PER LAUGH
TEATRENEU
PAY PER LAUGH
THE CYRANOS McCANN Barcelona SPAIN
Bronze
B05 FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES
THE 24 HOUR AD BREAK
DNB
BANK/24 HOURS CUSTOMER SERVICE
TRY/APT/POL Oslo NORWAY VIZEUM
Oslo
NORWAY
Silver
MANOS SERGIOS
PIRAEUS BANK
CORPORATE
THE NEWTONS LABORATORY Athens GREECE MINDSHARE
Chalandri
GREECE
Short List
REAL LIFE POWERED BY STREET VIEW
ALLIANZ
ALL PRODUCTS
FIGHTING FISH Clichy FRANCE
Bronze
B06 PUBLICATIONS & MEDIA
THE WORLD'S FIRST ALL LEGO AD BREAK
WARNER BROS.
ENTERTAINMENT
PHD MEDIA London UNITED KINGDOM PHD MEDIA
London
PHD
London
PHD DRUM
London
UNITED KINGDOM
Gold
B07 CORPORATE IMAGE AND INFORMATION
#DMDS - DANCE MORE DRINK SLOW
HEINEKEN
HEINEKEN
STARCOM MEDIAVEST GROUP Amsterdam THE NETHERLANDS STARCOM MEDIAVEST GROUP
Amsterdam
THE NETHERLANDS
Bronze
B08 CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
TOO YOUNG FOR THE MOVIE. OLD ENOUGH FOR MARRIAGE.
PLAN INTERNATIONAL
CHILDREN'S DEVELOPMENT ORGANISATION
DUVAL GUILLAUME Antwerp BELGIUM INITIATIVE MEDIA
Hoeilaart
BELGIUM
Silver
A HAIR-RAISING MESSAGE
BARNCANCERFONDEN
NON PROFIT-ORGANIZATION
GARBERGS Stockholm SWEDEN
Silver
SPOT 4 SALE
DEPAUL UK
HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Short List
CHRONICLES OF THREATS
OSCE REPRESENTATIVE ON FREEDOM OF THE MEDIA
FREEDOM OF MEDIA
SAATCHI & SAATCHI Belgrade SERBIA
Bronze
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS
KOLLE REBBE Hamburg GERMANY
Bronze
WENT TOO FAST. GONE TOO SOON.
BELGIAN ROAD SAFETY INSTITUTE - IBSR/BIVV
ROAD SAFETY
20SOMETHING Brussels BELGIUM
Bronze
GIVE BLOOD. GIVE POWER. CHAMPIONS FOR CHILDREN
GERMAN RED CROSS
BLOOD DONATION
JUNG von MATT Hamburg GERMANY
Silver
MANNEQUINS
PRO INFIRMIS
PRO INFIRMIS
JUNG von MATT/LIMMAT Zürich SWITZERLAND
Short List
C01 INTEGRATED MEDIA CAMPAIGN
BOSSE'S MILK
LIDL DISCOUNT SUPERMARKETS
SUPERMARKET
INGO Stockholm SWEDEN
Bronze