THE THRILLING MEDIA REVOLUTION IN GERMANY
| Title | THE THRILLING MEDIA REVOLUTION IN GERMANY |
| Brand | 20TH CENTURY FOX GERMANY |
| Product/Service | THE DAWN OF THE PLANET OF THE APES |
| Category |
E01. INTEGRATED CAMPAIGNS LED BY OUTDOOR |
|
Advertising Agency
|
SCHILLER DESIGN Frankfurt, GERMANY
|
|
Media Agency
|
POSTERSCOPE Hamburg, GERMANY
|
|
Entrant Company
|
VIZEUM DEUTSCHLAND Wiesbaden, GERMANY
|
Credits
| Katrin Förster |
20th Century Fox Germany |
Product Manager |
| Stefan Schnapp |
Vizeum Deutschland Gmbh |
Director Communication Consulting |
| Susanne Graß |
Vizeum Deutschland Gmbh |
Senior Communication Consultant |
| Markus Birkhofer |
Vizeum Deutschland Gmbh |
Senior Communication Consultant |
| Alexander Metzler |
Vizeum Deutschland Gmbh |
Senior Communication Consultant |
| Susan Leinemann |
Posterscope Deutschland |
Senior Planning Manager |
| Frank Schiller |
Schiller Design |
|
| Volker Lauster |
20th Century Fox Germany |
Marketing Director |
Execution
IDEA:
We bring the apes revolution to life by using exciting and unexpecting media experiences to achieve high visibility before the theatrical release of “The Dawn of the Planet of the Apes”. With our mediastrategy, especially the creative OOH solutions, we were able to let the voice of the apes be heard all over Germany.
-->Oversized, lifelike 3D head of an ape (8m x 9m x 5m) at Alexanderplatz in Berlin
-->Humboldt Box at center of Berlin
-->Mobile big tree- & houseprojections in 5 large german cities
-->Festivals (Rock am Ring, Hurricane/Southside, Wacken, Rheinkultur)
-->Public Viewing Screens Soccer World Cup, e.g. Berlin
-->The Dawn of the Planet of the Apes premiere in Berlins Spreepark
-->Biggest The Dawn of the Planet of the Apes Graffiti of the world
-->OoH net all over Germany with 816 columns & billboards