Winners & Shortlists

TROJAN MAILING

Silver Eurobest

Case Film

Presentation Board

TitleTROJAN MAILING
BrandDHL
Product/ServicePOSTAL DELIVERY
Category D04. LIVE ADVERTISING & EVENTS
Entrant Company JUNG von MATT Stuttgart, GERMANY
Advertising Agency JUNG von MATT Stuttgart, GERMANY
Credits
Name Company Position
Philipp Barth Jung Von Matt AG Creative Director
Holger Oehrlich Jung Von Matt AG Creative Director
Kai Schmelzle Jung Von Matt AG Writer
Jan/Erik Scheibner Jung Von Matt AG Writer
Raphaela Sigg Jung Von Matt AG Art Director
Susanne Barthel Jung Von Matt AG Project Manager
Tim Steffan Jung Von Matt AG Film Producer
Tom Lupo Jung Von Matt AG Art Director
Simone Müller Jung Von Matt AG Agency Producer

Execution

DHL has more company locations, more vehicels and more staff. This is why DHL is faster than everyone else. We don't get this message across – the competition does. The trick: parcels with thermoactive foil. The slogan appeared when the temperature rose: DHL is faster. Cameras recorded how couriers ran back and forth in busy shopping streets, looking for addresses that were hard to find. The couriers of UPS, TNT and DPD did advertising for DHL – voluntarily and unknowingly. The competition carried our parcel as well as our message. Pedestrians in the street were amused, and DHL had a film that went viral.