Winners & Shortlists

BASEBALL BAT

TitleBASEBALL BAT
BrandSEE CONCEPT
Product/ServiceGLASSES
Category B06. CLOTHING, FOOTWEAR & ACCESSORIES
Entrant Company HAVAS WORLDWIDE PARIS, FRANCE
Advertising Agency HAVAS WORLDWIDE PARIS, FRANCE
Credits
Name Company Position
Coffre Christophe Havas Paris Creative Director
Fillion Guillaume Havas Paris Art Director
Messager Pierre Louis HAVAS PARIS Copywriter
Christine Meneux Havas Paris Agency Producer

English Translation of Main Headlines

For most 40 to 50-somethings, becoming farsighted is a sign of getting old. If we need to wear reading glasses, it’s because we’re showing our age. But thanks to See Concept glasses, being farsighted is no longer about ageing – it’s an opportunity for us to don another fashion accessory and look even more stylish. So what are you waiting for? Farsighted? Get rid of your old self.