Winners & Shortlists

THE MOVING WALL

TitleTHE MOVING WALL
BrandBMW
Product/ServiceBMW X4
Category D03. SPECIAL BUILD
Entrant Company SERVICEPLAN Munich, GERMANY
Advertising Agency SERVICEPLAN Munich, GERMANY
Media Agency MEDIAPLUS Munich, GERMANY
Production Company DIE BILDPRODUKTION Hamburg, GERMANY
Credits
Name Company Position
Alexander Schill Serviceplan Chief Creative Officer
Maik Kaehler Serviceplan Executive Creative Director Worldwide
Christoph Nann Serviceplan Executive Creative Director
Roman Becker Serviceplan Creative Director/Art Director/Graphic Design/Director/Editor
Andreas Schriewer Serviceplan Creative Director/Copywriter
Andreas Kurhan Serviceplan Junior Copywriter
Senjel Gazibara Serviceplan Art Director/Graphic Design
Markus Kriesmair Serviceplan Junior Art Director
Christopher Hanebuth Serviceplan Junior Art Director
Josephine Schuett Serviceplan Account Supervisor
Kristian Von Elm Serviceplan Account Supervisor
Kim Chiara Ulbrich Serviceplan Account Supervisor
Bastian Georg Die Bildproduktion DBP Gmbh Graphic Design
Ralf Baumeister Die Bildproduktion DBP Gmbh Producer
Julia Gerhardt Neverest Producer
Florian Panier Serviceplan Executive Creative Producer
Ralf Lippmann German Wahnsinn Post Production

Execution

Our execution: A unique new billboard that moves with its lines – just like the automobile. On the billboard we show driving shots of the vehicle with backgrounds. The special feature: In the lightbox of the billboard two foils were briefly suspended after the other. With the background that only shows lines, specially-designed moiré-effects appear, that creates a flowing movement, as the observer walks by. That means: the vehicles look like they would drive.