Winners & Shortlists

SIGNBOARDS

TitleSIGNBOARDS
BrandTOTAL
Product/ServiceSTATION COMMUNICATION
Category D03. SPECIAL BUILD
Entrant Company HAVAS WORLDWIDE ISTANBUL, TURKEY
Advertising Agency HAVAS WORLDWIDE ISTANBUL, TURKEY
Credits
Name Company Position
Ergin Binyildiz Havas Worldwide Istanbul Chief Creative Officer
M. Ali Erdoğan Havas Worldwide Istanbul Account Director
Selen Varlik Havas Worldwide Istanbul Account Supervisor
Merve Selamet Havas Worldwide Istanbul Copywriter
Ozlem Ozel Havas Worldwide Istanbul Copywriter
Cetin Yildiz Havas Worldwide Istanbul Art Director
Hasan Yildirim Havas Worldwide Istanbul Graphic Designer
Ugur Baltaci Havas Worldwide Istanbul Graphic Designer
Metin Kilinc Havas Worldwide Istanbul Production Designer
Ozge Goksel Havas Worldwide Istanbul Agency Producer
Sila Salgin Havas Worldwide Istanbul Agency Producer
Dilan Davutoglu Havas Worldwide Istanbul Agency Producer

Execution

TOTAL have 450 Oil Stations and 1 problem in Turkey: Increase the traffic to the TOTAL Oil Stations. We created a unique outdoor campaign for increasing the traffic to our station: SIGNBOARDS! First we picked a specific station. Then agreed with 20 shop owners in its neighbourhood. A meatball peddler, a florist, baker and even a dummy store… Then we redesigned all their signage to original dimensions. We renamed all of them in accordance to the station. For example; Pastry shop that’s in adjacent street to TOTAL, Filiz Café that’s to the right of TOTAL, Meatball Peddler circling near TOTAL and Auto Mechanic that’s right across TOTAL… We created a unique channel instead of conventional media like all city billboards. And in a way never been done before.