Winners & Shortlists

GOOGLE OUTSIDE

Bronze Eurobest

Case Film

Presentation Board

TitleGOOGLE OUTSIDE
BrandGOOGLE UK
Product/ServiceLOCATION BASED DIGITAL BILLBOARDS
Category D07. DIGITAL SCREENS
Entrant Company R/GA London, UNITED KINGDOM
Advertising Agency R/GA London, UNITED KINGDOM
Media Agency MANNING GOTTLIEB OMD London, UNITED KINGDOM
Production Company GRAND VISUAL London, UNITED KINGDOM
Credits
Name Company Position
Anthony Baker R/GA London Technical Lead
Clara Tudela R/GA London Visual Designer
Dan John/Taraneh Khosrowshahi R/GA London Senior Producer
Francis Horsman R/GA London Technology Team Leader And Solutions Architect
Gabriel Dobritescu/Razvan Creanga R/GA London Senior Quality Assurance Engineer
James Temple/George Prest R/GA London Executive Creative Director
Luke Wicker/Wilf Eddings R/GA London Creative
Mircea Georgescu/Gabriel Totoliciu R/GA London Open Standards Developer
Patrick Van Kann/Dave Robbins R/GA London Executive Technical Lead/Executive Delivery Director
Pete Jupp R/GA London Design Director
Remi Abayomi R/GA London Group Account Director
Ricardo Amorim R/GA London Creative Director
Stuart Tayler R/GA London Experience Design Director
Viorel Sfetea R/GA London Senior Software Engineer
Alessandro Stefani Google EMEA Product Marketing Manager
Graham Bednash Google EMEA Consumer Marketing Director
Martin De Fleurian Google EMEA Product Marketing Manager
James Thomas Manning Gottlieb OMD Media Communications Agency)
Jonathan Conway/Jamie Finn/David Williams Talon Outdoor Out Of Home Media Agency)
Dan Dawson/Jeremy Taylor/Ben Putland Grand Visual Production Agency
Talon Outdoor Additional company

Execution

We developed a new storytelling platform, tailored to time and place, enabling us to deliver relevant search stories that our London audience could relate to. We created a distributed system that could coordinate the consumption and mash up of APIs, and generate thousands of unique stories. Furthermore, we designed bespoke tools to browse, explore and troubleshoot the data being pushed to screens. Our system ran daily, rolling out stories tailored to location, date, time and weather conditions: generating over 3000 unique stories a day, pooled from 5000 content cards, serving London’s four biggest media networks and sending contextual data to over 200 screens. We created a dynamic, scalable, robust and secure digital marketing platform. Allowing Google to roll out tailored storytelling campaigns across countries, languages, locations and devices for years to come.