Winners & Shortlists

THE 50% SNOW DISCOUNT

TitleTHE 50% SNOW DISCOUNT
BrandEURONICS
Product/ServiceTHE 50% DISCOUNTS
Category D05. TRANSIT
Entrant Company COSMOS Ekaterinburg, RUSSIA
Advertising Agency COSMOS Ekaterinburg, RUSSIA
Credits
Name Company Position
Natalia Bryantseva Cosmos Creative Director
Alexander Mikhalev Cosmos Art Director
Andrey Chernay Cosmos Copywriter

Execution

Challenge To make people know about the forthcoming weekend sale with up to 50% discounts in Euronics and make them visit this sale. Idea We’ve decided to help people as well as let them feel the effect of 50% discount. At night we shoveled away half of the snow from people’s cars, thus freeing them from 50% of snow shoveling work and saving them additional 10 minutes in the morning. Result During one night the snow was shoveled away from more than 300 cars, which became the free of charge outdoor advertising location al over the city. The news about campaign was released in more than 100 media. The sales increased by 22% comparing to the preceding weekend sales campaigns.