Winners & Shortlists

CONTREX PARIS CITY GUIDE

TitleCONTREX PARIS CITY GUIDE
BrandNESTLÉ WATERS FRANCE
Product/ServiceCONTREX
Category E01. INTEGRATED CAMPAIGNS LED BY OUTDOOR
Entrant Company MARCEL Paris, FRANCE
Advertising Agency MARCEL Paris, FRANCE
Media Agency ZENITHOPTIMEDIA Paris, FRANCE
Production Company PRODIGIOUS Paris, FRANCE
Credits
Name Company Position
Denis Cans Nestlé Waters France Ceo
Muriel Koch Nestlé Waters France Marketing Director
Marie Cécile Pellé Lancien Contrex Still Waters Brand Director
Eric Belin Contrex Brand Manager
Anne De Maupeou Marcel Chief Creative Officer
Souen Le Van/Antonin Jacquot Marcel Concept
Souen Le Van/Hélène Boutanos Marcel Art Directors
Antonin Jacquot Marcel Copywriter
Louis Haffreingue Marcel Art Director Assistant
Louis Haffreingue Marcel Typographer
Michel Kowalski Marcel Associate Director
Audrey Tato Marcel Account Manager
Guillaume Legorrec/Leoda Esteve Marcel Strategic Planning
Yaniv Edry Photographer
Soone Riboud Publicis Art Buyer
Elise Gangneux Prodigious Producer

Execution

1800 geolocalised billboards in Paris and 500 guerrilla street prints. Each of them were positioned in front of the place they talked about.