| Title | SFR 4G LIVE |
| Brand | SFR |
| Product/Service | 4G NETWORK |
| Category |
D04. LIVE ADVERTISING & EVENTS |
|
Entrant Company
|
RED Paris, FRANCE
|
|
Advertising Agency
|
RED Paris, FRANCE
|
Credits
| Christian Verger |
Red |
President |
| Olivier Despres |
Red |
Deputy Director General |
| Elie Trotignon |
Red |
Creative Director |
| Mathieu Dubray |
Red |
Art Director |
| Tanguy Galllis |
Red |
Copywriter |
| Romain Delga |
Red |
Account Director |
Execution
On 21 September, 2013, SFR launched 4G in Paris. The goal: to make this launch a major national event and position SFR as the operator at the cutting edge of technology.
For this occasion, we organized the biggest electro concert of the autumn at the Grand Palais in Paris: 'SFR 4G Live Night'. 5000 Spectators attended the 1st electro set mixed remotely using the SFR network. The concert was streamed on a dedicated platform so that the whole of France could follow the event live.
Specifically, Vitalic, a well-known DJ, launched his mix from a taxi using his smartphone to remotely control 4 robots installed onstage: the idea being to illustrate the immediacy of the 4G network.
The evening's spectators were also able to test SFR's 4G for themselves by controlling robots from a dedicated corner.