Winners & Shortlists

UNBELIEVABLE BUS SHELTER

Short List
TitleUNBELIEVABLE BUS SHELTER
BrandPEPSICO
Product/ServicePEPSI MAX
Category D07. DIGITAL SCREENS
Entrant Company AMV BBDO London, UNITED KINGDOM
Advertising Agency AMV BBDO London, UNITED KINGDOM
Media Agency OMD London, UNITED KINGDOM
Production Company GRAND VISUAL London, UNITED KINGDOM
Credits
Name Company Position
Paul Brazier AMVBBDO Chief Creative Officer
Alex Grieve/Adrian Rossi AMVBBDO Executive Creative Director
Phil Martin/Colin Jones AMVBBDO Creative Director
Richard Perretti AMVBBDO Creative Team
Gary Lathwell AMVBBDO Creative Team
Matt O Brien AMVBBDO Digital Producer
Dan Dawson Grand Visual Creative Technologist
Jeremy Taylor Grand Visual Account Director
Ric Albert Grand Visual Digital Producer
Nadiya Abubakar Grand Visual Producer
Rory Mckellar Little Dot Studios Director
Selma Jurajlic Little Dot Studios Producer
Myles Jenkins Little Dot Studios Producer

Execution

As part of the Pepsi Max ‘Unbelievable’ campaign we wanted to bring an unbelievable experience to the lives of our audience. Our answer was a media first augmented reality bus shelter. A live video-feed to an HD screen gave the illusion of a clear window onto the street. We mapped 3D animations over the environment in order to prank unsuspecting commuters with events like alien invasions and a giant robot attacking the city. A sensor even adjusted the animations to match varying light conditions. We captured peoples’ reactions and shared the video on our Unbelievable YouTube channel.