POLITICIANS’ OVEREXPOSURE SELLS SUNSCREEN
| Title | POLITICIANS’ OVEREXPOSURE SELLS SUNSCREEN |
| Brand | GERARD'S |
| Product/Service | COSMETICS |
| Category |
D02. SMALL SCALE SPECIAL SOLUTIONS |
|
Entrant Company
|
FAMOUS BRUSSELS, BELGIUM
|
|
Advertising Agency
|
FAMOUS BRUSSELS, BELGIUM
|
Credits
| Tim Driesen |
Famous Brussels |
Creative Director |
| Iwein Vandevyver |
Famous Brussels |
Associate Creative Director |
| Steven Janssens |
Famous Brussels |
Creative |
| Olivier Maquenne |
Famous Brussels |
Creative |
| Marlies Neudt |
Famous Brussels |
Project Leader |
Execution
3 months after Belgium's national elections, many of the politicians' guerilla posters were still around, all damaged by the sun. A Gerard's sticker frame was put on politician's election posters, drawing attention to the faded skin.