Winners & Shortlists

POLITICIANS’ OVEREXPOSURE SELLS SUNSCREEN

TitlePOLITICIANS’ OVEREXPOSURE SELLS SUNSCREEN
BrandGERARD'S
Product/ServiceCOSMETICS
Category D02. SMALL SCALE SPECIAL SOLUTIONS
Entrant Company FAMOUS BRUSSELS, BELGIUM
Advertising Agency FAMOUS BRUSSELS, BELGIUM
Credits
Name Company Position
Tim Driesen Famous Brussels Creative Director
Iwein Vandevyver Famous Brussels Associate Creative Director
Steven Janssens Famous Brussels Creative
Olivier Maquenne Famous Brussels Creative
Marlies Neudt Famous Brussels Project Leader

Execution

3 months after Belgium's national elections, many of the politicians' guerilla posters were still around, all damaged by the sun. A Gerard's sticker frame was put on politician's election posters, drawing attention to the faded skin.