Winners & Shortlists

CREATING DAY AT NIGHT

TitleCREATING DAY AT NIGHT
BrandMERCEDES-BENZ
Product/ServiceMERCEDES-BENZ
Category D04. LIVE ADVERTISING & EVENTS
Entrant Company FHV BBDO Amsterdam, THE NETHERLANDS
Advertising Agency FHV BBDO Amsterdam, THE NETHERLANDS
Production Company BEAMSYSTEMS Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Thomas Overweg FHV BBDO Art Director
Tim Visser FHV BBDO Copywriter
Mark Muller FHV BBDO Creative Director
Martin Cornelissen FHV BBDO Creative Director
Vincent Seeber FHV BBDO Strategy Executive
Iain Howe FHV BBDO Client Service Director
Christine Van Der Schilden FHV BBDO Account Manager
Pui/Yuk Man FHV BBDO Account Executive
Peter Burger FHV BBDO Agency Producer
Sander Baas De Geluiderij Sound Design

Execution

Mercedes-Benz presents: Night View Assist. An infrared technology for a brighter view at night. How do you promote this innovative technology? Creating day at night. By day we took pictures of one of the most beautiful streets in Amsterdam. When night fell we beamed these pictures in front of passing cars. The audience and drivers were taken by surprise and literally experienced day at night. This created the effect of the infrared technology used by Mercedes-Benz Night View Assist.