Winners & Shortlists

THE 3D ELEPHANT PETITION

Short List
TitleTHE 3D ELEPHANT PETITION
BrandWORLD ANIMAL PROTECTION
Product/ServiceANIMAL WELFARE ORGANIZATION
Category D08. NON-FORMATTED DIGITAL OUTDOOR
Entrant Company FHV BBDO Amsterdam, THE NETHERLANDS
Advertising Agency FHV BBDO Amsterdam, THE NETHERLANDS
Production Company MINIVEGAS Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Tim De Waard FHV BBDO Copywriter
Daniel Samama FHV BBDO Art Director
Mark Muller FHV BBDO Creative Director
Martin Cornelissen FHV BBDO Creative Director
Derk Van Beek FHV BBDO Strategy
Vincent Seeber FHV BBDO Strategy Executive
Eke Rog FHV BBDO Client Services Director
Niki Lodder FHV BBDO Account Manager
Ellen Visée FHV BBDO Account Manager
Hans Dekker FHV BBDO Online Producer
Carien Van Leeuwen FHV BBDO Online Producer
Bas De Graaf FHV BBDO Design Director
Nicole Clerc FHV BBDO Designer
Esmee Lechner FHV BBDO Interactive Designer
Dean Refos FHV BBDO Video Animation
Joris Van Tubergen Rooie Joris 3d Printing Specialist
Dolf Veenvliet Macouno Designer
Marcel Kremer Mont Blanc Graphic Producer
Bert Hagendoorn Pr Manager
Lot Bosch Van Drakenstein Pr Manager
Rooie Joris Additional company

Execution

The 3D Elephant Petition was the first ever 3D printed petition, created to raise awareness for animal suffering in the tourist Industry. A petition in the shape of a life-sized elephant, printed by five custom-built 3D printers.By signing the petition, you activated the printers to add another piece to the elephant, and embed your name in its skin. To ensure visibility we built our elephant at a spot where tens of thousands of travellers pass every day: the national airport.