Winners & Shortlists

THE CELL

TitleTHE CELL
BrandAMNESTY NORWAY
Product/ServiceHUMAN RIGHTS
Category D04. LIVE ADVERTISING & EVENTS
Entrant Company TRY/APT/POL Oslo, NORWAY
Advertising Agency TRY/APT/POL Oslo, NORWAY
Credits
Name Company Position
Sara Hødnebø TRY/Apt/POL Creative
Caroline Ekrem TRY/Apt/POL Creative
Bård Rostrup Gabrielsen TRY/Apt/POL Creative
Sindre Fosse Rosness TRY/Apt/POL Creative
Maja Folgerø TRY/Apt/POL Creative
Linda Tillier TRY/Apt/POL Project Manager
Lars Mitlid TRY/Apt/POL Account Manager
Edmundo Navasca Cruz TRY/Apt/POL Developer
Rickard Roslund TRY/Apt/POL Designer
Tommy Lybekk TRY/Apt/POL Designer

Execution

To spread knowledge about prisoners of conscience and how norwegians can help liberate them, we built a prison cell in the busiest square in Oslo and imposed the laws of oppressive governments on well-known politicians, journalists, actors, musicians and others. During 4 days 79 people were jailed for their beliefs and behaviors that would lead to jail in other countries. A simple solution to help get them out was presented: become a SMS activist.