Winners & Shortlists

LET'S HEAR IT FOR THE NEW SHIRT

TitleLET'S HEAR IT FOR THE NEW SHIRT
BrandADIDAS
Product/ServiceSPORTWEAR
Category D06. INTERACTIVE OUTDOOR EXPERIENCES
Entrant Company UNITED STATE OF FANS Amsterdam, THE NETHERLANDS
Advertising Agency UNITED STATE OF FANS Amsterdam, THE NETHERLANDS
Production Company MINIVEGAS Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Ben Hartman United State Of Fans Executive Creative Director
Armand Du Bois United State Of Fans Copywriter
Martin Van Der Heu United State Of Fans Art Director
Hubert Visser United State Of Fans Art Director
Geoff Coyle United State Of Fans Managing Partner
David Van Geene United State Of Fans Client Service Director
Robert Ruijgrok United State Of Fans Account Executive
Ruben Beijer United State Of Fans Strategist
Tobin Nageotte Minivegas Producer
Andrew Watson Minivegas Director
Maarten Boon Minivegas Interactive Director

Execution

To launch the new Feyenoord shirt for adidas, we put the passion of the fans to the test. A custom-made vending machine gave them the chance to win the shirt before they could buy it in store. The only thing they had to do, was sing their club song “You’ll never walk alone”…in tune! Not an easy task for the average supporter. Nonetheless hundreds of fans had the guts to let their ‘golden voice’ be heard on one of the busiest station squares in the Netherlands, spreading goose bumps, and the new shirt, all over social media.