Winners & Shortlists

ESCAPE ENDS HERE

TitleESCAPE ENDS HERE
BrandUNICEF
Product/ServiceADVOCACY CAMPAIGN, UN CONVENTION ON THE RIGHTC OF THE CHILD
Category D08. NON-FORMATTED DIGITAL OUTDOOR
PR Agency EDELMAN DEPORTIVO Stockholm, SWEDEN
Production Company NILS OSSIAN ANDERSSON Stockholm, SWEDEN
Entrant Company EDELMAN DEPORTIVO Stockholm, SWEDEN
Credits
Name Company Position
Agency Edelman Deportivo Team
Jim Carlberg UNICEF Marketing Manager
Nils Ossian Andersson Nils Ossian Andersson Production Company

Execution

UNICEF wanted us to engage people to sign a petition for making the UN Convention on the rights of the child Swedish law. During 2 weeks in October, we projected moving light silhouettes of children on facades of several public places in Stockholm. They were moving: Laying down, running with large backpacks or slowly strolling, as if they had nowhere to go. Through an emotional design concept, we got people to react, and got an earned media reach of 25M. So far, 45 482 have signed our petition to make UN Convention on the rights of the child Swedish law.