Winners & Shortlists

THE TROUBLESHOOTERS

TitleTHE TROUBLESHOOTERS
BrandUPC
Product/ServiceUPC TROUBLESHOOTING SERVICE
Category D05. TRANSIT
Entrant Company CLUSO Budapest, HUNGARY
Advertising Agency CLUSO Budapest, HUNGARY
Credits
Name Company Position
Lajos Horváth Cluso Creative Director
Gergely Fodor Cluso Creative Director
Ambrus Horváth Cluso Copywriter
Szilard Nagyilles Independent Photographer

Execution

UPC is a cable TV and internet service provider. When the cable network needs maintenance work or troubleshooting, the service team arrives with a small van often blocking pedestrian traffic or taking parking places from residents. We used the surface of the vans to make people understand that the troubleshooters are here to make their tv programs work again. We put the actual drivers onto the van's surface photographed as cast members of famous movies and used referring headlines like these: 'I am here to save Private Ryan.' 'I know the magic how to put Harry Potter back on your screen.' 'I was called because the Lambs got silent.' The Troubleshooter team was all too unpersonal before, so we wanted to give them a face and make them more human - So we put these guys not only on the service vans but also on indoor posters at UPC Stores.