Winners & Shortlists

THE GREAT ESCAPE

TitleTHE GREAT ESCAPE
BrandSIGMA TAU
Product/ServiceYOVIS VIAGGIO
Category D03. SPECIAL BUILD
Entrant Company BEDESCHI FILM Milan, ITALY
Advertising Agency PUBLICIS MODEM Milan, ITALY
Media Agency MEC Rome, ITALY
Production Company BEDESCHI FILM Milan, ITALY
Credits
Name Company Position
Giovanni Bedeschi Bedeschifilm Owner And Director
Federico Salvi Bedeschifilm Executive Producer
Bruno Bertelli Publicis Modem Italy Creative Director
Cristiana Boccassini Publicis Modem Italy Creative Director
Alessandro Candito Publicis Modem Italy Creative Supervisor And Art Director
Paolo Bartalucci Publicis Modem Italy Creative Supervisor And Copywriter
Claudio Gallinella Director
Fabrizio Squeo Editor
Silvia Ventimiglia Scenographer
Federica Fragapane Publicis Modem Italy Account Supervisor
Mattia Orso Mangano Publicis Modem Italy Strategic Planner
Monica Rossi Publicis Modem Italy Agency Producer
Luana Strafile Publicis Modem Italy Agency Producer
Silvia Brunelli Sigma Tau Group Product Manager
Andrea Diliddo Graphic Designer

Execution

Travels to the southern hemisphere of the world are unique experiences, but for Italian tourists they hide a trap: traveler's diarrhea. How to launch a remedy called Yovis Viaggio that prevents this disease? Instead of using shocking tactics, we decided to play a prank on the consumers and trap them. To do this we built, in the toilets of the largest Italian airport, a special ambient: a real labyrinth. This is how we trapped many departing passengers and only at the end we revealed the message: Don’t get stuck in the toilet during your holidays. Take Yovis Viaggio with you.