Winners & Shortlists

THE FOOTBALL MACHINE

TitleTHE FOOTBALL MACHINE
BrandHERTA
Product/ServiceKNACKI BALLS
Category D04. LIVE ADVERTISING & EVENTS
Entrant Company BBDO BELGIUM Brussels, BELGIUM
Advertising Agency BBDO BELGIUM Brussels, BELGIUM
Credits
Name Company Position
Sebastien De Valck BBDO Belgium Creative Director
Arnaud Pitz BBDO Belgium Creative Director
Nicolas Gaspart BBDO Belgium Copywriter
Frederic Zouag BBDO Belgium Art Director
Michelle Stas BBDO Belgium Account Director
Sarah Van Praag BBDO Belgium Account Executive
Virginie Delaleu BBDO Belgium Graphic Designer
Jaspers Stoefs/Stijn Van Den Bossche Made In Brussels Director
Filip Van Vangeffelen Made In Brussels Producer

Execution

During the World Cup, Knacki ball has launched its limited edition Knacki Football, Knacki balls which resemble small footballs. For the occasion, they completely transformed the interior of a vending machine located in Antwerp Central’s train station into a mini football stadium. Passersby were asked to press a button to receive their free sample. Once they did, to their surprise the door opened and a mini football stadium appeared. On the ground was an opponent of high standing: Leo Van Der Elst, a Belgian football legend who helped the Red Devils qualify for the semi-finals of the World Cup in Mexico in 1986. Once inside, their only aim was to leave with their Knacki Football box: in other words, make a goal. Other crazy characters entered the pitch to add a little spice to this unexpected football game already full of surprises.