| Title | EAT THE ART |
| Brand | ARLA |
| Product/Service | CASTELLO |
| Category |
D04. LIVE ADVERTISING & EVENTS |
|
Entrant Company
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
|
Advertising Agency
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
Credits
| Geoffrey Hantson |
Duval Guillaume NV |
Creative Director |
| Katrien Bottez |
Duval Guillaume NV |
Creative Director |
| Niels Sienaert |
Duval Guillaume NV |
Copywriter |
| Tim Schoenmaeckers |
Duval Guillaume NV |
Art Director |
| Patrick Clymans |
Duval Guillaume NV |
Account Director |
| Veroniek Debbaut |
Duval Guillaume NV |
Account Manager |
| Piet Wulleman |
Duval Guillaume NV |
Strategic Planner |
| Frederic De Vries |
Duval Guillaume NV |
Digital Producer |
| Lode Vochten |
Duval Guillaume NV |
Digital Producer |
| Christ Lannoy |
Duval Guillaume NV |
Production Manager |
Execution
For several days Castello held a unique event in the New York Grand Central station; Eat the Art: a pop-up museum with classical still life paintings, recreated with real ingredients. People were invited to eat the paintings. Every painting contained a different type of Castello cheese. Who tasted the cheeses also got a word of explanation and received a souvenir postcard with more info on where to buy Castello products.