Winners & Shortlists

THE PALE COMPLEXION EXAMINATION

TitleTHE PALE COMPLEXION EXAMINATION
BrandNORWEGIAN AIRLINES
Product/ServiceSUN & SEA DESTINATIONS
Category D07. DIGITAL SCREENS
Entrant Company KITCHEN LEO BURNETT Oslo, NORWAY
Advertising Agency KITCHEN LEO BURNETT Oslo, NORWAY
Media Agency VIZEUM Oslo, NORWAY
Production Company ADFORM Oslo, NORWAY

Execution

We developed an software that could measure the saturation and the greyness in peoples skin. Then we made an event on Oslo Central Station, were people could compete in being the most winterpale person in Oslo. Passersby where photographed, skintone were measured and the results were directly feeded on to the screens inside and outside the station area and on the Norwegian Facebook fanpage. The palest person won win a trip for 4 persons to Gran Canaria.